Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research from TopRank Marketing and Ascend2. The report was based on data from a survey of 797 senior-level marketing leaders who work for B2B companies in the United Kingdom or the United…
Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly expectations are rising in executive conversations and boardrooms. Despite this momentum, most teams are still applying AI in small, tactical ways. Someone drafts a…
KZRex, a global digital asset trading platform, today released its 2026 strategic roadmap alongside a New Year message from CEO Alex Wong. The announcement outlines the company’s progress in regional market development during 2025 and introduces “Project Boundless,” a new initiative aimed at improving the integration between digital assets and real-world services. Continued Growth…
A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good time to review and update the marketing activities for your law firm. You need a marketing strategy to promote your brand and a marketing plan to implement it. If…
New Strategy Aligns Marketing with Business Objectives Toldi Marketing, a leading digital marketing agency based in Hungary, has unveiled its 2026 strategy aimed at enhancing performance-driven marketing for businesses across various industries. The strategy focuses on integrating paid media, SEO, and conversion rate optimization (CRO) to deliver measurable growth for businesses, particularly in competitive…
As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target and engage accounts, and how they build content that earns trust, all influenced by the use of artificial intelligence…
Short-form video has fundamentally changed how audiences discover, consume, and engage with content and businesses that fail to adapt risk falling behind. Platforms like TikTok and Instagram Reels sparked the shift, but YouTube Shorts has taken it further by embedding short-form video directly into the world’s second-largest search engine. This gives YouTube Shorts a unique…
A new year brings new opportunities, and for small businesses, that means new social media trends to jump on. With 2025 wrapped up, the beginning of a brand new year is a prime time for businesses to boost their social media marketing and set the stage for growth, engagement, and brand awareness in 2026. We’ve…
In 2025, consumers moved through the world in response to — and rejection of — the digital. But with innovation moving at breakneck speed, a packed cultural calendar and major events in the world of sport, brands may need to reassess their playbooks to capture consumers through the new year. Here are the key consumer…
The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior marketing leaders, CMOs, and business strategists from across the GCC to discuss the future of performance-driven and impact-led marketing. Organised by Digital Stallions Forum UAE, the annual event reflects the shifting…
