Online Reputation Management- O.R.M.

Description

Whether you operate a business in the tourism industry, e-commerce, or service sector, your online reputation is arguably your most valuable intangible asset. However, there will inevitably be instances where, despite your best efforts, you may encounter clients who show little regard for you or the hard work you invest.

Online Reputation Management (ORM) is crucial across all industries, but especially for:

1. E-Commerce
Why ORM matters:
Customers can’t touch/feel products — they rely on reviews, ratings, and trust signals before buying.
Bad reviews = lost sales.
Sites like Amazon, Google, Trustpilot, and social media comments directly influence purchase decisions.
Cart abandonment rates increase if trust is lacking (bad reviews, negative press, etc.).
Key ORM focus:

Manage product reviews & seller ratings.
Respond to customer complaints publicly.
Encourage positive reviews post-purchase.
Monitor mentions on social & forums (Reddit, etc.).

2. Travel Industry (Hotels, Tours, Airlines, etc.)
Why ORM matters:
Travel is an emotional, high-investment decision.
90%+ travelers check reviews before booking (TripAdvisor, Google,
Booking.com, Airbnb).
One bad experience can go viral fast.
Positive online reputation leads to more direct bookings & loyalty.
Key ORM focus:

Manage reviews across multiple platforms.
Respond to ALL reviews (especially negative ones).
Leverage happy guests for social proof (photos, stories).
Monitor hashtags, tags & mentions on social media.

3. Service Providers (Local or Global: Lawyers, Agencies, Clinics, Restaurants, etc.)

Why ORM matters:
People choose services based on trust, reputation, and word-of-mouth. Platforms like Google Reviews, Yelp, Facebook, LinkedIn, and industry-specific sites hold huge influence.
Negative reviews or unanswered complaints = loss of potential clients.

Lets have an insight in Global Statistics and Big Data analytics for Reviews Worldwide :

1. Percentage of customers who leave a review:

Less than 10% of customers leave a review spontaneously without being
asked.
When businesses request a review via email/SMS, the percentage increases
to 20%-30%. (Source: BrightLocal, 2023)

2. Percentage of positive & negative reviews:

67% – 72% of online reviews are positive (4 or 5 stars). (Source: ReviewTrackers, 2023)

20% – 25% are neutral (3 stars).

8% – 10% are negative (1 or 2 stars).

3. What motivates customers to leave reviews:

95% of customers say they would leave a review if they had a very good experience.
(Source: Podium, 2022)

Similarly, 75% say they would leave a negative review if they were very dissatisfied.

4. VERY IMPORTANT detail:
Unhappy customers are 2-3 times more likely to leave a review spontaneously compared to happy ones!! That’s why it’s essential for businesses to proactively request reviews from satisfied customers, to balance their online image!

Trust the Online Reputation Management team at 01Webmasters.com and watch your positive reviews from both existing and new customers steadily grow through our proprietary big data processing methodology. We guarantee absolute confidentiality at every step. Contact us today to discuss your business’s specific needs — and let’s lead your business to the position it truly deserves.