Nigeria’s business landscape has entered a period of rapid growth and increasing competition. Small and medium-sized enterprises (SMEs) are expanding quickly, fueled by technology adoption, shifting consumer behavior, and broader access to digital tools. Yet, as opportunities increase, so does the challenge of being noticed. For many SMEs, scaling efficiently in 2026 depends not…
Source: Bento (EZ Newswire) SYDNEY, Australia, January 10, 2026 (EZ Newswire) — Bento, opens new tab, the AI-powered email marketing and automation platform serving over 4,000 small businesses, today announces Tanuki AI — an AI marketing agent that transforms plain-English descriptions into complete, production-ready email automations and campaigns. Instead of dragging and dropping nodes or…
Are predictive analytics tools still only for data scientists? No. Many leading platforms are designed for marketers, content teams, and business analysts. You can explore trends, test scenarios, and understand results without writing code or managing complex pipelines. Which platforms are best for non-technical teams? Tools like Alteryx and Dataiku are popular because they simplify…
In 2026, brands are more approachable, eccentric, and unpretentious than ever. “2026 is the year of the normal person,” says Grace Clarke, head of community at Shopify. “Brands are finding more ways to engage with real people in a genuine way. It’s about finding ways to encourage your community to talk about the products, sort…
Samuel Kwabena Ansong, © 2026 Samuel Kwabena Ansong is a versatile digital marketing expert certified by Harvard Business School Online. Currently enrolled in an MPhil program in Digital Marketing at Ghana Communication Technology University.. More Samuel Kwabena Ansong is a Digital marketer, Social Media Manager, Graphic designer, Photographer and videographer, and an expert in online…
1. Do I need multiple lead-generation tools, or can one suffice? It really comes down to what is more important for a business. If inbound traffic is the main source and one likes to automate the process, a single comprehensive instrument, such as HubSpot, could be enough. However, for broader strategies that mix inbound or…
1. What is AI in digital marketing, and how does it improve campaign efficiency and personalization for businesses of all sizes? AI in digital marketing uses machine learning, automation, and predictive analytics to optimize campaigns, personalize content, and improve targeting for higher engagement and better ROI. 2. How does AI help with customer segmentation and…
Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out to apply GenAI in data-driven decision-making, from why AI can’t save poor-quality…
Come molte grandi aziende, Dell ha inviato schede tecniche e informazioni per la stampa prima del CES per i dispositivi che intende annunciare alla fiera. I nuovi Dell XPS 14 e XPS 16e il Portatile Alienware 16 Area-51 e desktop hanno tutti qualcosa in comune che potrebbe non essere evidente a prima vista. Sebbene tutti…
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, creators will take on the role of consultants, as brands develop more substantial partnerships with the talent that now make up such a core part…
