As we head into 2026, B2B marketing is due for an honest reckoning. Massive shifts in buyer behavior and demographics are resetting how demand gets created. Budgets keep tightening, ROI expectations keep rising, and the gap between marketing and sales is widening. Economic uncertainty and geopolitical volatility are causing hesitancy. Layered on top of all…
TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing strategies in 2026, based on analysis using the platform’s AI-powered analytics tools combined with human interpretation of user data. The report, titled “TikTok Next 2026: Irreplaceable Instinct,” presents findings derived from TikTok One Insight Spotlight, TikTok Market Scope,…
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
Change happens at an ever-faster rate, and CMOs have to keep up. Julia Zimmermann reflects on new research revealing the hopes and fears of marketing leaders. CMOs must balance speed with strategy… and a range of other considerations, explains Zimmermann Let’s be honest: being a CMO has never been easy. But heading into 2026, it’s…
1. Why should marketers read digital marketing books in 2026? Digital marketing books help marketers understand core principles, strategy, and consumer behavior that remain relevant despite frequent changes in tools and algorithms. 2. Are digital marketing books useful for beginners? Yes, many digital marketing books are written for beginners and explain concepts like SEO, content,…
Incubeta presenta Tomorrow’s World LIVE: il marketing nel 2026 tra AI e Seamless Technology – Touchpoint News SEGUICI
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way…
The primary reason behind the rapid rise of AI in marketing analytics is the huge increase in customer data from digital channels. Websites, mobile apps, social media, customer support channels, and e-commerce systems generate vast amounts of structured and unstructured data. These data reveal new insights that would have been impossible to uncover without human…
Perché il prossimo ciclo premierà i brand capaci di scegliere, non di amplificare di Gianni Bientinesi – CEO Business Intelligence Group Nel dibattito sul 2026 la parola più abusata è “incertezza”. È una parola comoda, perché non obbliga a scegliere. Ma è anche una parola sbagliata. I dati mostrano che non siamo di fronte a…
