White hat SEO is a term that describes internet marketing practices that are approved by search engines. The goal of an SEO, or search engine optimization, strategy is to get a website to appear higher within a search engine’s results. Search engines determine where to rank websites based on many factors related to each website. SEO is the practice of adjusting your website to better fit the factors that search engines want.
White hat SEO contrasts with black hat SEO, in which the user attempts to rank higher in search engines using trickery or deceptive methods. It’s recommended that you always use white hat SEO methods, as black hat SEO methods can result in a website being removed from search engine results. In addition, any methods that search engines consider harmful to consumers, such as providing misleading information, are also black hat SEO techniques.
It’s important to use white hat SEO techniques for several reasons, including:
Appearing at the top of search results
On most search engines, there are two types of results: paid and organic. Paid results are advertisements that appear at the top of the results page, while organic results are the websites that appear naturally based on the search engine’s internal criteria. Most web traffic goes to the websites that appear on the first page of search results. Therefore, internet marketers want their website to appear as high as possible within organic search results so that they can draw more visitors to their websites.
Remaining listed within search engines
Search engines are one of the primary ways that people discover information. It’s important for most businesses to have a presence on search engines so that they can attract a wider audience. Using white hat SEO techniques helps to ensure that search engines continue to list your website within their search results. Some search engines, when they detect black hat SEO methods, may provide a temporary or permanent ban to that URL.