Perché il prossimo ciclo premierà i brand capaci di scegliere, non di amplificare di Gianni Bientinesi – CEO Business Intelligence Group Nel dibattito sul 2026 la parola più abusata è “incertezza”. È una parola comoda, perché non obbliga a scegliere. Ma è anche una parola sbagliata. I dati mostrano che non siamo di fronte a…
These days, the phrase “omnichannel engagement” is everywhere. But the way the biopharmaceutical industry thinks about omnichannel can be limited, envisioning it as a buzzword, rather than a true vehicle for engaging two of healthcare’s most important stakeholders: the patients and healthcare providers (HCPs). In today’s video podcast, brought to you by Reverba Global, editor-in-chief…
The e-commerce landscape is constantly shifting, and the past year has brought a period of “Recalibration.” The volatility of recent years has settled into a market that is stable but demanding. Growth is available, but it often requires a more precise approach than before. Today, success depends on finding a balance: leveraging AI for efficiency…
Managing search marketing in 2026 feels less like pulling levers and more like steering a ship. The manual controls we relied on for decades—granular keyword bids, exact match types—are fading into the background, replaced by automated systems that promise efficiency at the cost of transparency. With global ad spend surpassing $1 trillion, the stakes have…
AI-powered visibility and full-funnel integration have emerged as crucial elements for travel brands aiming for success in 2026, according to Propellic, a travel-focused performance marketing agency. The agency’s newly released AI Travel Megatrends 2025 and 2026 playbook outlines how artificial intelligence is revolutionising travel marketing strategies, urging brands to move beyond isolated SEO and paid…
As B2B marketing continues to evolve, these key trends are set to define LinkedIn advertising in 2026. From shifting the focus to expertise and precision targeting, to embracing AI and building credibility, these trends reflect how brands must adapt to meet changing buyer expectations and drive meaningful growth. 1. From reach to authority: Expertise is…
With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s essential. AI is redefining how brands connect with audiences, from the collapse of traditional demand generation funnels to the rise of AI-mediated discovery. As consumer behavior shifts toward passive discovery and AI-driven recommendations, marketers face both opportunities…
Niche Influencer Marketing Market Size The global Niche Influencer Marketing market was valued at USD 486.2 million in 2024 and is expected to expand rapidly over the forecast period. The market is projected to reach approximately USD 8,547.9 million by 2034, growing at a strong CAGR of 33.2% from 2025 to 2034. This growth is…
What does AI actually do in email marketing? AI analyzes user behavior, preferences, and timing patterns to decide what to send, when to send, and when to stay silent. Is AI replacing email marketers? Not really. AI merely assists marketers with the data and automation, while humans decide the strategy, tone, and ethics. How is…
1. Which is the best social media marketing course in 2026? The best social media marketing courses cover AI-driven content strategy, short-form video marketing, influencer marketing, analytics, and platform updates for Instagram, YouTube, LinkedIn, and TikTok, along with practical projects and certification. 2. Are online social media marketing courses worth it in 2026? Yes, online…
