Dell Steps Back From AI-First Marketing at CES 2026, Signals Consumer Fatigue With Hype

Dell Steps Back From AI-First Marketing at CES 2026, Signals Consumer Fatigue With Hype

New Delhi: After years of relentless promotion of “AI PCs,” Dell has admitted that the strategy may have gone too far. At CES 2026, the company shifted its tone, acknowledging that consumers are not rushing to buy laptops or desktops simply because they carry an “AI” label. Dell’s leadership made clear that while every new…

Why Technology Alone Isn’t Enough, ETBrandEquity

Why Technology Alone Isn’t Enough, ETBrandEquity

By Prasad Venkatesan,Customer Experience (CX) has firmly established itself as a boardroom priority. Yet, despite significant investments in CRM platforms, digital channels, and AI capabilities, many CX initiatives continue to fall short of expectations. The reason is rarely the absence of technology. More often, it is the misguided belief that CX transformation is primarily a…

Social Media Marketing – Social Media Marketing Trends to Watch in 2026 [Infographic]

Social Media Marketing – Social Media Marketing Trends to Watch in 2026 [Infographic]

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

Gentenox Releases Global Digital Marketing Performance Report: Key Trends in 2025

Gentenox Releases Global Digital Marketing Performance Report: Key Trends in 2025

Classified in: Science and technologySubject: SVY Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape worldwide. NICOSIA,Cyprus, Jan. 8, 2026 /PRNewswire-PRWeb/ — Gentenox Enterprises Limited, a global digital marketing agency, today released its annual report analyzing digital marketing performance across industries…

Should Your Small Business Partner with an Influencer?

Should Your Small Business Partner with an Influencer?

Should your small business partner with an influencer? The short answer is yes; however, this isn’t a process you should rush into. The evolution of marketing over the years has provided both advantages and disadvantages for small businesses. The perception that influencer marketing is reserved for big brands is dying out as small businesses take…

To reach HCPs, don’t try to be everywhere. Just be where they are.

To reach HCPs, don’t try to be everywhere. Just be where they are.

“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is everywhere. But trying to be everywhere isn’t the best way to go about executing an omnichannel strategy, according to a panel of experts who…

Digital Marketing Trends Defining 2026 and Beyond

Digital Marketing Trends Defining 2026 and Beyond

The digital marketing landscape of 2026 represents a pivotal inflection point where artificial intelligence transitions from experimentation to operational execution, brands return to fundamental principles of differentiation, and marketers evolve into strategic product managers. This report synthesizes the defining trends that will shape digital marketing strategy through 2026 and beyond. The consensus is clear: success…

Why Canadian Brands Are Revisiting 2016 Strategies

Why Canadian Brands Are Revisiting 2016 Strategies

It’s 2026, and we’re seeing something surprising. Marketers across Canada are pulling cues from a decade ago, not just in aesthetics, but in strategy. There’s nostalgia, sure. But this isn’t a retro rebrand for the sake of it. It’s a reset. After years of AI obsession, virtual events, and metrics-first everything, there’s a shift underway….