PHOTO ART: MERCA2.0 | GEMINI The creator economy is experiencing one of its strongest periods of global expansion, but the rapid growth of influencer marketing is also creating a major challenge for brands: most sponsored content fails to generate a meaningful impact on brand building. That is the conclusion of the Kantar BrandZ 2026 Most…
Sagepath Reply, eine auf Digital Experience spezialisierte Agentur der Reply Gruppe, ist im Gartner® „Market Guide for Strategic Website Agencies“ 2026 vertreten. Nach den Auszeichnungen in den Jahren …
The industrial distribution sector is undergoing consolidation through significant financial deals like Ferguson’s $1.6 billion acquisition of FloWorks. Digital sales channels are becoming increasingly important, as evidenced by Fastenal’s digital sales gains. The upcoming World Cup is exerting pressure on advertising channels, further influencing how distributors operate and reach clients. Ferguson Enterprises announced a $1.6…
AI content creation trends.) AI Voice Generators: Tools like Google Text-to-Speech and Amazon Polly provide realistic voice options for narrating scripts. Automated Video Editing Software: Programs such as Lumen5 and InVideo can streamline the video creation process, allowing for rapid production. SEO Tools: Utilizing platforms like TubeBuddy or VidIQ helps ensure that videos are optimized…
TURIN, Italy, July 21, 2026–(BUSINESS WIRE)–Sagepath Reply, a digital experience agency part of the Reply Group, has been included in the 2026 Gartner Market Guide for Strategic Website Agencies. This marks the third time Sagepath Reply has been named in the Market Guide, following its previous inclusions in 2023 and 2025. Gartner, a company delivering…
A retail marketing strategy works when it does two jobs at once: bring new shoppers through the door, and give the ones you already have a reason to come back. Everything else is detail. Most shops that struggle are not badly designed or badly stocked. They are simply not being found by the right people…
Free, funded, platform-run, or straight-up paid: here’s everywhere Canadian marketers can go this summer (and into fall) to learn something new. We put a callout to the SNMA community, dug through every corner of the internet, and cross-checked pricing and dates so you don’t have to. One quick heads up before you dive in: Growclass…
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets are paying off. Marketers who participate get a clearer picture of how peers rank priorities and defend spend to leadership, helping them decide what to…
AI-generated images in marketing.) Additionally, marketing strategist Ann Handley cautions that while the technology is exciting, brands must remain authentic in their storytelling. She states, “It’s crucial that as we embrace these technologies, we don’t lose sight of the narrative. The tools are meant to enhance our storytelling, not replace it.” Developing an Agile Marketing…
Redwolf Ogilvy won a total of 14 awards at the 2024 Cyprus Digital Marketing Awards, highlighted by its win of the Grand Award for Social Media Agency of the Year. The awards ceremony took place on July 10, 2026, at Ayia Napa Marina. The Grand Award was accompanied by nine Gold and four Silver Awards…
