US – Behavioural insights startup Neurovantage has developed a mobile neuromarketing research lab, using the iMotions platform. Researchers can use the units to conduct biometric and AI-based consumer research at locations including events, workplaces and healthcare facilities. The iMotions behaviour research software platform synchronises and analyses biometric data. It is used by organisations to access…
AI search is quickly becoming a major product discovery channel. According to Similarweb, generative AI platforms averaged around 9.5 billion web visits per month between June 2025 and May 2026, up about 70% year over year. For marketers, this creates a new visibility problem. It is no longer enough to know where your website ranks…
Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…
Profit Acuity releases marketing automation setup checklist for small business owners. The resource provides structured guidance on implementing five high-impact automations including lead capture, social media scheduling, email nurturing, content repurposing, and performance tracking. Pittsburgh, United States, August 22, 2026 /NewsNetwork/ — Profit Acuity has released a marketing automation setup checklist designed to help small…
KT’s official college student marketing supporters “Y Futurists” introduce trend keywords at the Y Trend Conference on the 20th. Photo courtesy of KT KT teamed up with college students to analyze shifts in Gen Z lifestyles — spanning relationships, consumption, rest, self-development and content creation — and released five trend keywords for 2026. The company…
The global retail media ad market is set to reach $200.4bn (£147.1bn) in 2026, and $223.4bn (£164.0bn) in 2027, accounting for a predicted 15.2% of total worldwide ad investment. However, growth is beginning to slow, according to Warc’s latest The Future of Commerce Media report, released today (19 August). When excluding Amazon, the global retail…
August, 2026.- Planning is about uncovering the insights behind behavior—understanding who the audience is, what they believe, and why they make the decisions they make. Engagement Strategy takes those insights and turns them into action. Amy Restko made the move from Planning to Engagement Strategy because the agency needed someone who understood the role and…
Digiplus Awards celebrates outstanding digital marketing campaigns, honor innovative industry leaders, and recognize exceptional organizations that facilitated the growth of digital marketing.Today, top-tier marketing campaigns do more than drive short-term clicks. They create a lasting cultural footprint and measurable business growth. Award-winning strategies master the balance between creative agility, local cultural resonance, and clear performance…
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget. According to POM Marketing’s latest research, “Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders,” 81% of marketers say the pressure to deliver results is higher now than it was two to three years ago. The…
One of the key outputs from the BBS is the annual BBS Global Trend Index. This is a ranking of the media industry trends that are considered by technology end-user respondents to be the most commercially important to their businesses in the next 2–3 years. The 2026 BBS Global Trend Index In the 2026 survey…
