Join us on 30 September at 3pm as B2B Marketing brings together a panel of industry experts to share their first reactions to this year’s shortlisted campaigns, exploring the ideas, approaches and innovations that stood out. Our expert panel will share their first reactions to the 2026 shortlist before going deeper into the patterns and…
Choosing the right digital marketing agency can make a big difference to your business growth. For businesses looking to expand their online presence in Thailand, it is important to work with a trusted agency that has the right expertise, experience and strategies to match your business goals. By working with a reliable agency, you can…
Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question: How can they build policies and safeguards that keep pace with how quickly…
AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individual journeys, the ability to unify data and personalise actions becomes fundamental. Marketers are prioritising trust and relevance in every channel to enhance outcomes and audience engagement. Modern omnichannel personalisation means moving…
“You will really have trouble in the long term growing out an SMB financing brokerage if you don’t have a robust digital marketing strategy in place.” That’s what Zack Fiddle, co-founder and CEO of CapFront, told deBanked in early 2023, before the AI revolution swept across the internet. The company has kept…
Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which agencies made the cut and who took the #1 spot. Before we dive in, it’s worth noting that we asked agencies…
VDO.AI and mFilterIt have launched an Omnichannel Advertising Playbook based on insights from more than 1,000 campaigns across India’s digital advertising ecosystem. The playbook examines how brands can coordinate fragmented media channels, reduce audience duplication and improve media quality across the consumer journey. The report comes as brands increasingly distribute advertising budgets across connected TV…
1. How will AI change marketing by 2027? AI will reshape search, personalization, content creation, customer journeys, campaign execution, measurement, and marketing decision-making across organizations. 2. What is agentic marketing? Agentic marketing uses AI agents to autonomously perform multi-step tasks, optimize campaigns, analyze data, and execute marketing workflows. 3. Why is AI search important for…
A year after its Unilever acquisition, influencer marketing remains Wild’s “biggest growth channel”, as the brand looks to offer an “injection of innovation”. Refillable deodorant brand Wild has continued to put influencers at the forefront of its marketing strategy since it was acquired for £230m by FMCG giant Unilever in April 2025. Not yet a subscriber?…
August, 2026.- Influencer marketing is having a moment right now. Emma Roffey and Natalie Stagnaro of Coolr see a fundamental shift: influencer marketing has become a true full-funnel channel that can drive real awareness, consideration, and conversion. It is no longer viewed as a nice-to-have—it is a boardroom conversation and increasingly a core part of…
