KUALA LUMPUR: As food security, supply chain resilience and commercial innovation become increasingly critical to the future of the global food and beverage industry, Malaysia is bringing together a premier gathering of F&B industry players at the Malaysian International Food & Beverage Trade Fair (MIFB) 2026 from July 15–17 at the Kuala Lumpur Convention Centre,…
Overview of artificial intelligence.) Building Trust in AI Advertising With the increasing integration of AI in advertising, brands must prioritize building trust with their audience. Transparency goes a long way in achieving this goal. By openly disclosing when and how AI is used in creating ads, brands can establish credibility and foster a sense of…
TIL Ecopreneur Awards 2026 The Times Internet held Ecopreneurs Awards 2026 that honoured startups, companies and individuals for their contributions to sustainability, honouring initiatives that promote innovation, climate action and environmentally responsible business practices.The awards recognised organisations across sectors such as clean technology, electric mobility, sustainable agriculture, green pharmaceuticals, circular economy and waste management for…
AI marketing automation trends.) Some brands are already taking steps in this direction by utilizing AI tools to handle repetitive tasks while reserving creative storytelling for human marketers. This hybrid approach allows brands to reap the efficiency benefits of AI while maintaining the authenticity that consumers desire. As marketers experiment with different combinations of human…
Boot Barn Holdings, Inc.‘s BOOT omnichannel strategy remains a key growth driver in the fourth quarter of fiscal 2026, reflecting the company’s continued investments in digital capabilities, exclusive brands and customer engagement. While consolidated same-store sales increased 6.1%, e-commerce comparable sales surged 14.1%, led by double-digit growth on BootBarn.com. Management believes its integrated omnichannel model…
Credit: Kampus Production from Pexels Influencers and followers together are more effective than influencers alone. UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing. In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent…
Company Awarded Significant New Marketing Contract for Disruptive AI-Enabled Consumer Electronics Innovation Client NEW YORK, July 16, 2026 /PRNewswire/ — Planet Green Holdings Corp. (NYSE American: PLAG) (“Planet Green” or the “Company”), a diversified holding company, today announced that its wholly owned subsidiary, Shanghai Shuning Advertising Co., Ltd., has entered into a comprehensive Integrated Network Promotion…
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south very quickly. Changes in platform policies have taken many businesses aback. In this article, we answer one of the most pressing questions: Has Web Push…
bring art back to schools offers useful background here. Consumer Distrust: A Brand’s Worst Nightmare The flood of AI-generated content has resulted in rising consumer skepticism. As audiences become increasingly aware of the prevalence of automation in marketing, they may begin to question the authenticity of the messages being presented to them. This distrust can…
What is marketing automation software and why is it important for businesses? Marketing automation software helps businesses automate repetitive marketing tasks such as email campaigns, lead nurturing, customer segmentation, and analytics, saving time while improving engagement, conversions, and overall marketing efficiency. Which marketing automation platform is best for small businesses? Small businesses often choose Mailchimp,…
