According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by 9.1% in 2026, reaching $1.30tn. This would mark a doubling of the global advertising market since the pandemic, with brands collectively spending the equivalent of roughly $150 per person worldwide as investment continues to shift towards scaled, data-driven media channels….
Sagepath Reply, eine auf Digital Experience spezialisierte Agentur der Reply Gruppe, ist im Gartner® „Market Guide for Strategic Website Agencies“ 2026 vertreten. Nach den Auszeichnungen in den Jahren …
You might be ranking on the first page of Google today only to find that your target audience has migrated to decentralized discovery layers where your content simply does not exist. While many protocols still throw capital at legacy marketing funnels, the reality is that the decentralized web operates on a logic of transparency and…
In the second half of the year, the main challenge facing brands is keeping pace with the speed of change. Looking ahead, the brands best positioned for growth won’t necessarily be those with the largest marketing teams; they’ll be those that can access the right expertise and capabilities at the moments that matter. Bridging both…
1) What is the role of artificial intelligence in improving marketing ROI? Ans. Artificial intelligence improves marketing ROI by analyzing large data sets in real time, identifying customer trends, and adjusting campaigns instantly. This helps marketers target the right audience, optimize budgets, personalize messaging, and achieve higher conversions with lower costs. 2) What are the…
Co-op’s Mel Matson, No7’s Richard Bowden, Unilever’s Amber Özgül and EY’s Sian Brigg dissect the marketing challenges of 2026, moderated by Econsultancy MD Paul Davies. Image: Econsultancy “People need to lead on AI – it needs to be humans, and it needs to be led by our skillset … to be able to cut through…
