by Felix Richter, Data Journalist Statista Less than four years after the release of ChatGPT marked the beginning of the AI era, artificial intelligence has become an integral part of the content marketing toolkit. From drafting text and generating visuals to analyzing campaign performance, AI-powered tools are being used for many day-to-day tasks, ideally helping…
Google drops support for 7 schema types: What marketers must refocus on as search evolves Google announced that it’s scaling back support for seven structured data types to “simplify the search results page.” This move reflects Google’s continuous effort to enhance its results pages for searchers. Advertisement For marketers, this change reminds us to keep…
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today, marketers apply AI as broadly across data, content, and creativity as any industry. The State of AI in Marketing 2026 from Jasper explores how AI has transformed from experimentation to scale over the last 12 months, and…
The Pitch CMO Summit 2026, hosted by the exchange4media Group today, brought together leading marketing minds and CMOs to decode how brands can navigate growth, creativity and technology in an increasingly AInative world. One of exchange4media’s flagship marketing forums, the summit convened senior marketers, brand leaders and strategists to discuss how human insight, creativity and…
The 2026 Australian Retail Outlook is out now. This must-read resource is packed with exclusive insights from Inside Retail’s survey of retailers about their performance, plans and predictions for the year ahead. To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks….
Sora 2 Sora 2 remains one of the most talked-about narrative-focused AI video tools. Known for generating emotionally coherent sequences from text prompts, it’s strong for storytelling where scene continuity and character behaviour matter. Sora 2 integrates quickly into workflows via subscription models like ChatGPT Plus and Pro, offering longer clip lengths and enhanced narrative…
We tested ChatGPT, Jasper, Copy.ai, and Writesonic on real content tasks. Here is which AI writing … AI writing tools have matured fast. Two years ago, most produced generic slop that needed heavy rewriting. Today, the best tools can draft a solid 1,000-word article, write a converting ad, or produce a developer’s documentation draft —…
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules…
To say that search is evolving at lightning speed is a major understatement. And another marketing adage that can’t be repeated enough? If your marketing strategy is still stuck in the old playbook, you’re already behind. Heleen Alberts is a director at Jubez Marketing. Luckily, two online marketing trends – that we’ve been watching unfold…
The Gist Vendor AI won. The 2022 prediction that marketers would embrace open-source ML frameworks never materialized. Instead, vendors embedded ML directly into platforms like Power BI and Tableau, eliminating the need for custom model building. Autonomous AI agents became the real trend. Price optimization, segmentation, and campaign automation evolved from predictive models into autonomous…
