The Gist What’s the biggest mistake marketing teams make evaluating martech tools? Chasing feature lists like “AI-powered attribution” instead of mapping every tool back to a concrete outcome, such as faster campaign execution or reduced time-to-insight. Why does AI expose bad data hygiene instead of fixing it? AI tools inherit the flaws of siloed, delayed…
An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….
Modern marketing requires far more than creative campaigns and catchy slogans. Tracking budgets and predicting consumer shifts now takes center stage for top corporate brands. Executive leaders demand clear financial accountability from every single department within the organizational structure. Teams must protect heavy financial investments by calculating potential downsides before launching big projects. Long-term commercial…
What’s the difference between UGC video generators and traditional video editing software? UGC generators focus on producing user-generated-content-style videos quickly and at scale. Traditional editing software requires manual work at every stage. These AI platforms automate scripting, asset creation, and assembly so brands produce dozens of variations without proportional cost increases. The key difference is…
Half of digital marketers can’t survive one month without a paycheck. These states give them the best odds A 1,000-person survey of working digital marketers from search marketing company Page One Power exposes some uncomfortable facts for digital marketers. Although nearly 95% say they are satisfied with their career overall, more than 45% also say…
An exclusive B2B networking event designed to unite marketers, revenue leaders, and growth leaders, for meaningful conversations and valuable connections on fresh perspectives on future of B2B marketing. AUSTIN, Texas, June 30, 2026 (GLOBE NEWSWIRE) — Vereigen Media, a leading B2B demand generation company known for its commitment to fill pipeline with accurate leads, today…
It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends. We’re marketing researchers who study digital and social media wellness and teach the students who…
NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility…
CDC Youth Risk Behavior Survey.) As consumers increasingly turn to search engines for information about brands, the significance of branded search volume becomes even more pronounced. Brands that can capture and maintain consumer attention through direct searches will undoubtedly gain an edge over competitors. By focusing on how their branding efforts translate into increased searches,…
Marketing has entered one of its most consequential phases yet. Artificial intelligence is reshaping workflows. Consumer attention is increasingly fragmented. Commerce and content are converging. And marketers are being asked to do more than build visibility. They are expected to drive growth, influence business outcomes, and remain culturally relevant in a rapidly changing environment. Against…
