One of the key roles of a marketer is to recognise future opportunities for their brand, and to identify the skills, tools and tech necessary to make these become a reality. Marketing Week’s 2026 Future Marketing Leaders, sponsored by Digitas, is designed to spotlight and celebrate tomorrow’s CMOs. Already making a demonstrable impact across the…
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way…
From lo-fi storytelling to social listening as a growth engine and joy-driven sustainability, the rules of social are being rewritten for 2026. Drawing on billions of social interactions and insights, here are the three trends you can’t ignore. Social media is about to be shaped less by platforms and more by people and community If…
Samuel Kwabena Ansong, © 2026 Samuel Kwabena Ansong is a versatile digital marketing expert certified by Harvard Business School Online. Currently enrolled in an MPhil program in Digital Marketing at Ghana Communication Technology University.. More Samuel Kwabena Ansong is a Digital marketer, Social Media Manager, Graphic designer, Photographer and videographer, and an expert in online…
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, Fractl and Search Engine Land conducted original research and analyzed third-party data (see the full report and methodology here). The researchers…
