A new, unified audience data platform spanning Future B2B’s ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through real-time engagement signals. NEW YORK CITY, NY / ACCESS Newswire / June 9, 2026 / Future B2B today announced the launch of Affinity, a new audience data platform designed to…
Marketing Week Partner This year, the eighth edition of CX50 – in partnership with Cognizant and Google Cloud – reflects the growing influence and importance of AI in creating stand-out customer experiences that deliver commercial value. 4 Jun 2026 10:07 am
Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on engagement channel, with deliverability, clean data and relevance driving performance. B2B marketers should look beyond open rates and measure email by its impact on engagement quality, pipeline progression, deal acceleration and customer retention. Email marketing is no…
Spread the loveAs the digital landscape evolves, the debate around AI search vs SEO continues to capture the attention of marketers and consumers alike. Many fear that the rise of AI-driven search …
The way people plan and book travel has fundamentally changed, and the familiar, linear funnel that once guided marketers is rapidly giving way to something far more complex. Today’s traveler doesn’t move neatly from discovery to planning to booking; instead, they navigate a dynamic, always-on journey shaped by constant inspiration, deep research, and increasingly, AI-driven…
At a time when marketing teams are overwhelmed by dashboards, trend reports, social listening and generative AI tools, a new Australian-founded platform is launching with a different proposition: helping brands understand what’s changing in culture, and what to actually do about it. Rumblings, is an AI-powered decision engine that spots early shifts in human…
Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do) Here’s a question marketers always ask: Is Google Analytics accurate? Not entirely. The gap between what Google Analytics 4 (GA4) shows you and what’s actually happening on your site is bigger than most marketers expect. GA4 has become one of…
Enterprise GEO platform recognized in the 2026 American Business Awards for helping marketing, PR, SEO and digital teams measure and improve brand visibility in AI-generated answers MCLEAN, Va., April 27, 2026 /PRNewswire/ — Brandi AI, the leading enterprise AI visibility and Generative Engine Optimization (GEO) platform…
Spread the loveIntroduction As the pharmaceutical industry continues to evolve, staying ahead of the game requires constant vigilance and adaptation. Marketers in this sector must navigate a complex …
Tension: Digital marketers built their entire worldview on measurable clicks, yet a physical envelope outperforms their best campaigns. Noise: The industry obsession with digital-first strategy drowns out evidence that tangible channels still drive powerful consumer action. Direct Message: Attention is a physical experience, and the channels that respect that reality will always command deeper engagement….
