The influencer marketing landscape is no longer the “wild west” of digital advertising; it has become a massive, structured economy. According to the 2025 Influencer Marketing Hub Benchmark Report, the industry hit a staggering $33 billion last year, marking a nearly 36% jump from the year prior. For brands, this growth is a double-edged sword….
Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…
Anastasia Shtompel is the Founder & CMO of Shtompel Marketing & Brand, a marketing consultancy specializing in global brand strategy. For years, influencer marketing was treated as a shortcut. A brand could find someone with an audience, send them a product, pay for a post and hope that attention would turn into sales. For a…
Influencing – the act of changing how people think or behave – is a powerful tool that humans have been using for millennia to cooperate, organise and form social cohesion. As far back as the 5th century BC, the Sophists were famous in ancient Greece for their rhetorical skill and art of persuasion. During the…
New report finds 75% of brands have room to scale influencer investment and drive additional growth Chicago, June 22, 2026 (GLOBE NEWSWIRE) — Circana LLC today announced the release of new insights from its latest report, The Value of Influence. The research provides a market-backed view of how influencer marketing drives measurable business outcomes and…
The digital marketing landscape is evolving faster than ever before. What worked for brands just three years ago is no longer enough to capture attention, drive engagement, or generate conversions in today’s highly competitive digital ecosystem. As consumer behaviour shifts toward social-first discovery, creator-led influence, and AI-powered interactions, businesses are being forced to…
The impact of influencer marketing.) The Rise of Community-Centric Campaigns As brands shift focus, community-centric campaigns are taking center stage. These campaigns not only involve influencers but also engage their audiences in meaningful ways. Whether through interactive events, social media challenges, or user-generated content, brands are creating spaces where communities can come together. For example,…
Understanding Influencer Marketing Services Influencer marketing has become a common way for brands to connect with people. Instead of relying only on ads, businesses now work with individuals who already have a loyal audience. Just as customers rely on ticketek support for assistance with bookings and event-related concerns, businesses rely on influencers to build trust…
By Momo Messerschmidt Influencer and creator marketing is one of the top strategies brands are leveraging in 2026 to reach, engage, and convert consumers. Over 56% of Gen Z users consider influencer content more “relevant” than traditional television or film, and 41% of this generation use social media platforms as their primary search engine, showcasing how…
Manchester-founded integrated social agency SocialChain, now part of the Brave Bison Group, has appointed Sophie Berman as head of influencer as the business “accelerates the expansion of its creator marketing capabilities and scales its end-to-end influencer offering.” Berman joins from Havas Play UK where she was head of talent and influencer, and brings extensive experience…
