The author argues that brands must move beyond transactional influencer campaigns to build meaningful connections across South India. South India has increasingly become an important market for influencer marketing, offering brands access to diverse and serious audiences, powerful regional creators and significant opportunities for consumer engagement. From FMCG, beauty, technology, fashion and even the new-age…
Zach Yadegari, the 19-year-old co-founder of calorie-tracking app Cal AI, discussed how he scaled the app to 15 million downloads and $30 million in annual revenue before MyFitnessPal acquired it in December 2025, a deal announced the following March, speaking at TechCrunch Disrupt 2026. Yadegari, who left MyFitnessPal earlier this year to launch a…
New research from TopRank Marketing and Ascend2 finds 48% of marketers who connect influence to AEO/GEO see their brand cited in AI answers, vs. 26% who don’t; only 37% have made the connection. MINNEAPOLIS, Oct. 21, 2026 /PRNewswire-PRWeb/ — B2B marketing agency TopRank Marketing and research partner Ascend2 have released The 2027 B2B Influencer & Creator…
— Influencer marketing has moved from the edge of the media plan to its centre. In 2026, it ranks among the main growth channels for brands that want attention, trust and sales in the same campaign, and this is especially true in Dubai, where audiences discover products through creators. The numbers support that claim. Influencer…
— Not too long ago, brands in India and beyond were looking for ways to put their products in front of larger audiences. Today, many are looking for something more specific: the right creator, the right audience, and content that feels worth paying attention to. We’re aware Influencer marketing has become a serious part of…
PI LIVE is just around the corner, and this year, we’re launching the Influencer Commerce Summit. Expect hot discussions, actionable strategies, and fresh perspectives on how creator marketing is driving measurable business growth. With so much on offer, it can be tough to choose where to spend your time, so I have rounded up the…
Christina Nguyen has helped usher creators from the sidelines of movie marketing into the center of the action. From sending creators onto sets, to pairing them with Hollywood stars, and building entire storylines around them, Nguyen’s work has generated hundreds of millions of views and helped drive audiences to theaters. To build excitement for “Mission:…
The Stillman School of Business, in collaboration with the Hall Social Lab, hosted “Reel Talk: Exploring the Impact of Influence” on Sept. 30, examining the growing role of influencer marketing in business and the importance of personal branding on social media. As part of the Stillman Speaks series, Debra Lee Surface, an assistant professor of…
“We had an influencer introduce our product and the video got 2 million views. Our account followers also surged. Yet, for some reason, sales haven’t grown at all…” Are you a marketing manager or web lead at a B2C company running web ads, and are you currently hitting this exact wall? With the CPA (Cost…
SAMY’s expanded responsibilities cover the UK, Germany, France and Italy, bringing the brand’s social and influencer activity under one agency partner. The North Face has appointed global social-first agency SAMY to lead its influencer management strategy and execution across Europe, expanding the agency’s existing social media remit for the outdoor brand. The appointment follows SAMY’s…
