— Influencer marketing has moved from the edge of the media plan to its centre. In 2026, it ranks among the main growth channels for brands that want attention, trust and sales in the same campaign, and this is especially true in Dubai, where audiences discover products through creators. The numbers support that claim. Influencer…
— Not too long ago, brands in India and beyond were looking for ways to put their products in front of larger audiences. Today, many are looking for something more specific: the right creator, the right audience, and content that feels worth paying attention to. We’re aware Influencer marketing has become a serious part of…
PI LIVE is just around the corner, and this year, we’re launching the Influencer Commerce Summit. Expect hot discussions, actionable strategies, and fresh perspectives on how creator marketing is driving measurable business growth. With so much on offer, it can be tough to choose where to spend your time, so I have rounded up the…
Christina Nguyen has helped usher creators from the sidelines of movie marketing into the center of the action. From sending creators onto sets, to pairing them with Hollywood stars, and building entire storylines around them, Nguyen’s work has generated hundreds of millions of views and helped drive audiences to theaters. To build excitement for “Mission:…
The Stillman School of Business, in collaboration with the Hall Social Lab, hosted “Reel Talk: Exploring the Impact of Influence” on Sept. 30, examining the growing role of influencer marketing in business and the importance of personal branding on social media. As part of the Stillman Speaks series, Debra Lee Surface, an assistant professor of…
“We had an influencer introduce our product and the video got 2 million views. Our account followers also surged. Yet, for some reason, sales haven’t grown at all…” Are you a marketing manager or web lead at a B2C company running web ads, and are you currently hitting this exact wall? With the CPA (Cost…
SAMY’s expanded responsibilities cover the UK, Germany, France and Italy, bringing the brand’s social and influencer activity under one agency partner. The North Face has appointed global social-first agency SAMY to lead its influencer management strategy and execution across Europe, expanding the agency’s existing social media remit for the outdoor brand. The appointment follows SAMY’s…
![AI x Influencer Marketing: A Strategic Guide for the New Era [Part 3] How AI Transforms DMs and Negotiations](https://01webmasters.com/wp-content/uploads/2026/09/AI-x-Influencer-Marketing-A-Strategic-Guide-for-the-New-768x402.png)
“I don’t know what to write in a DM to an influencer.””It’s a hassle to think of a message from scratch every time…”For those who have started influencer marketing, the next hurdle after selection …
AI’s reputation is in hot water. Can influencers save it? OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage. The company isn’t asking influencers to assuage fears that a rogue AI could destroy humanity. Instead, it’s prompting them to showcase why ChatGPT is “cool,” per one influencer talent…
Divakar aims to further strengthen InfluencerAct as one of the most trusted and effective influencer marketing platforms. By leveraging technology, the team enables seamless communication, transparent …
