A year after its Unilever acquisition, influencer marketing remains Wild’s “biggest growth channel”, as the brand looks to offer an “injection of innovation”.
Refillable deodorant brand Wild has continued to put influencers at the forefront of its marketing strategy since it was acquired for £230m by FMCG giant Unilever in April 2025.
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BOCA RATON, FL / ACCESS Newswire / April 10, 2026 / Major changes to Google’s search and advertising platforms are forcing businesses across the country to rethink their entire digital marketing strategy. With the rollout of new AI-driven search features, ongoing core algorithm updates, and a full shift toward automation in Google Ads, many companies…
Artificial intelligence is fundamentally transforming the landscape of modern business, reshaping how companies approach marketing, content creation, advertising, analytics, customer engagement, and business growth. As these technologies advance, there is an urgent need for future-ready professionals who can effectively harness their power. This program is specifically designed to bridge the gap between traditional marketing knowledge…
A runway show is merely an exhibition; a meticulously engineered communication ecosystem makes it a commercial powerhouse. Reaffirming its dominance as a top fashion PR agency in the lifestyle and intellectual property (IP) space, Prius Brand & Business Partners (a unit of Prius Communications) returned for its seventh consecutive year to spearhead the fashion PR,…
You’ve built an email list, set up automations, and planned a campaign. Before you press send, though, you need to know whether each contact gave your business permission to hear from you through that channel. Two of Canada’s key privacy and electronic marketing laws set the rules behind that question. PIPEDA, along with substantially similar…
Spread the loveIntroduction As we approach 2026, the marketing landscape is undergoing significant transformations driven by technological advancements, evolving consumer behavior, and emerging …
Andrew Curtis is the CEO of Clearco, a capital partner powering 10,000-plus brands with fast, flexible, non-dilutive funding. For most of the past decade, e-commerce brands followed a relatively straightforward growth model: build a product, begin selling through direct-to-consumer (DTC) channels and scale through customer acquisition. While the model has evolved, one of the biggest…
