How infrastructure limits digital growth, ETBrandEquity

How infrastructure limits digital growth, ETBrandEquity

Artificial Intelligence (AI) is changing the way economies grow, but that comes with real infrastructure pressures that cannot be ignored. As AI expands, it is placing demands on energy systems that were simply not built for this moment. Power grids, transmission networks and energy policies designed for another era are now being tested in ways…

Voice-tech to drive digital inclusivity, ETBrandEquity

Voice-tech to drive digital inclusivity, ETBrandEquity

India recognizes 22 official languages, yet its digital ecosystem remains accessible in only a handful. From customer service bots to Large Language Models (LLMs), digital experiences often exclude millions. When AI fails to reflect India’s linguistic diversity, it reinforces existing inequalities. True digital inclusion, therefore, must begin with language. At the ongoing India AI Impact…

International buyers drive 75% of gifting orders in 2025, ETBrandEquity

International buyers drive 75% of gifting orders in 2025, ETBrandEquity

Representative image (iStock)International buyers are now driving the majority of UK online orders. Analysis of more than three million UK transactions by affiliate marketing platform Admitad, and marketplace data from global gifting marketplace Flowwow, shows that in 2025, 75 per cent of all orders processed by UK sellers in the gifting segment came from overseas…

The Surprising Solution to Social Media Addiction, ETBrandEquity

The Surprising Solution to Social Media Addiction, ETBrandEquity

It’s simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops…

Why Technology Alone Isn’t Enough, ETBrandEquity

Why Technology Alone Isn’t Enough, ETBrandEquity

By Prasad Venkatesan,Customer Experience (CX) has firmly established itself as a boardroom priority. Yet, despite significant investments in CRM platforms, digital channels, and AI capabilities, many CX initiatives continue to fall short of expectations. The reason is rarely the absence of technology. More often, it is the misguided belief that CX transformation is primarily a…