Indias Marketing sector sees sharp rise in fresher hiring, driven by AI and analytics roles: ReportFresher hiring in India’s marketing and advertising sector has risen sharply this year as companies increase demand for candidates with skills in AI, analytics and digital operations, according to a report by TeamLease EdTech. The report said fresher hiring intent…
Influencer ROI Heres What chief marketing officers sre MissingBy Neel Gogia In an era of (creator) plenty, mega to micro-influencers are flooding feeds with content that audiences see through, says Neel Gogia. Every quarter, I sit across from marketing heads who are frustrated with influencer marketing but can’t explain why. Budgets went in, content went…
Imaging: Shubhra Dey1. From Reels to Narratives Influencer marketing is moving beyond standalone reels to lead structured micro dramas – 60 to 180-second episodic narratives that blend brand integration with cliffhanger storytelling. Brands will work closely with creators to build episodic storytelling in the form of micro dramas on their own distribution channels. Brands that…
Semantic and Intent-Based SEO Search has entered a decisive transition phase. What began as keyword matching has evolved into contextual interpretation, entity recognition, and intent prediction. In this environment, Semantic and Intent-Based SEO is no longer an emerging practice; it is the structural foundation of search visibility in 2026 and beyond. Recent industry data indicates…
ETBrandEquity.com, in partnership with Protean eGov Technologies, successfully concluded the inaugural edition of Protean Digital Disruptors 2026, recognizing leaders driving large-scale transformation across India’s financial ecosystem. The awards spotlighted changemakers across banking, fintech, insurance and financial services who are building technology-led, scalable and resilient systems. As India’s financial sector advances on the pillars of digital…
After a year of rapid AI adoption and rising digital complexity, ecommerce growth in 2025 exposed a critical reality: increased budgets and more tools did not automatically translate into better outcomes. According to Netcore’s Agentic Commerce Shift Report 2026, the brands that pulled ahead were those that fixed execution, not those that spent more. The…
At the ongoing India AI Impact Summit 2026, held at Bharat Mandapam, a panel of global leaders explored the mechanics of building inclusive AI ecosystems. The session focused on shifting from high-level principles to tangible implementation. This move is guided by the Hamburg Declaration on Responsible AI for the SDGs. The panel discussed what needs…
At the ongoing India AI Impact Summit 2026, held at Bharat Mandapam, a panel of senior state administrators from Karnataka, Andhra Pradesh, Madhya Pradesh, Odisha and Telangana shared field-level insights on the Bharat Story of AI. The session highlighted how state governments are moving beyond policy frameworks to deploy AI as a utility for the…
How can AI help enhance recruitment pipelines to improve the efficiency and productivity of Indian workers? At the ongoing India AI Impact Summit 2026 held at Bharat Mandapam, New Delhi, policy-makers, AI disruptors, and civil society members came together to discuss how AI tools can enhance skills, productivity, and worker wellbeing. The session was moderated…
Artificial intelligence (AI) is changing the way creative work is made and shared. From films and music to scriptwriting and design, AI tools can now produce content quickly and at scale. This shift is affecting how originality, ownership and creative labour are understood. It is also shaping who holds power in creative industries and how…
