The India DigiPlus Awards 2026The India DigiPlus Awards 2026, hosted by ETBrandEquity.com, celebrated the visionary brands, agencies, and individual trailblazers reshaping the country’s digital landscape. In the Special Awards, The House of Abhinandan Lodha won the Brand of the Year title. Wavemaker India and Infidigit took top agency honors as Network Agency of the Year…
Wasn’t marketing behaving like a teenager let loose in a data warehouse for the last decade? More data. More dashboards. More cookies. More clicks. More audiences. More algorithms. If a customer sneezed on Instagram, somebody somewhere built a dashboard to measure the sneeze. Then came AI, promising to tidy up the mess. There is, however,…
Digiplus Awards celebrates outstanding digital marketing campaigns, honor innovative industry leaders, and recognize exceptional organizations that facilitated the growth of digital marketing.Today, top-tier marketing campaigns do more than drive short-term clicks. They create a lasting cultural footprint and measurable business growth. Award-winning strategies master the balance between creative agility, local cultural resonance, and clear performance…
The marketing landscape in India is evolving every time there is a new tech refresh, algorithm change, or trend that emerges overnight. As customers interact across the digital eco-system, from websites, mobile apps, social media platforms, online marketplaces, to physical retail stores, delivering a seamless experience across all touchpoints has become essential. Marketing technology (MarTech)…
martech award – Marketing tech awardsThe most significant innovations in the marketing sector are no longer driven by just creative sparks and eureka moments. Today’s standout campaigns are born at the exact intersection of technology, data, and strategy. The powerful combination of artificial intelligence (AI) in marketing, intelligent automation, and hyper-personalization is creating brand experiences…
Digital Marketing AwardsIn an age where consumers are swiping, hearting, sharing, commenting, and doing everything in between on screens, brands have no choice but to be where the engagement is happening. It’s a fact that today a significant portion of marketing budgets across categories is allocated to digital, everyone is ultimately chasing two things: share…
AI is giving marketers the chance to move from campaign execution to business strategy, provided they use the technology to build intelligent workflows rather than simply generate content, Parminder Singh, chief executive officer, Reliance Enterprise Intelligence, said during his keynote at the B2B Marketing UnBoxed 2026, a day long conference for the next generation B2B…
India may be one country, but it is far from a homogeneous market. Every region has its own language, culture and consumer behaviour, making localisation a strategic imperative rather than a creative afterthought. As brands look beyond metropolitan markets for growth, marketers said the challenge is no longer translating campaigns but creating communication that feels…
As retail media gathers momentum, brands are rethinking how they create advertising to influence consumers at the point of purchase. Unlike traditional media, where awareness and buying are separated, retail media brings the advertisement and the ‘Add to Cart’ button together, compressing the customer journey and raising the importance of every creative element. At the…
By Joshua Krish Carvalho Baradhwaaj,Over the last couple of years, one thing has become increasingly clear in our conversations with clients. Consumers are moving seamlessly between screens, but media plans often aren’t. We still tend to think in channels, television for awareness, digital for performance, social for engagement. Consumers don’t see those boundaries. They simply…
