Artificial intelligence is changing the way ideas are developed and brought to life, urging brands and creative teams to rethink traditional approaches to innovation. This was the focus of a panel discussion titled ‘The Muse Has an API: Reimagining Creative Origination in the AI Era’ at the eighth edition of the ET Brand World Summit…
BCI asks State Bar Councils, Law colleges to immediately enforce social media and digital ethics rulesThe Bar Council of India (BCI) has directed all State Bar Councils and Centres of Legal Education to immediately implement its circular laying down rules on social media use, digital ethics, court decorum, confidentiality and professional conduct for advocates, law…
Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…
Swedish home furnishings retailer IKEA has appointed Jessamine Avila as its new chief marketing officer for India, a strategic leadership placement designed to support the company’s ongoing expansion of its omnichannel retail network. In her new capacity within the growth and marketing function, Avila will take charge of directing IKEA India’s marketing strategies and driving…
Customer loyalty has fundamentally transformed. The traditional paradigm, which was predominantly reliant on transactional discounts and rudimentary point-scoring systems, is no longer sufficient to retain modern consumers. Today, the path to purchase is highly non-linear and spans a fragmented ecosystem of social networks, mobile applications, web platforms, direct email, and conversational commerce long before a…
Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…
BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…
Image related to the articleA 26-year-old from West Bengal’s East Midnapore village recently became popular on the internet for keeping aesthetics aside and speaking her mind. Pujarini Pradhan, who goes by the handle @lifeofpuja on Instagram, has built a community by being honest and unfiltered. Interestingly, she has caught the attention of urban pockets. Since…
B2B Marketing Image from iStockBy Pooja Vashisht There is a moment that every B2B marketer knows intimately, even if they rarely talk about it. It is the moment a deal closes. The sales team celebrates. Leadership acknowledges the revenue. The account is logged. And somewhere, quietly, the marketer who spent months shaping the category narrative,…
India’s influencer market is heading toward ₹3,375 crore by 2026, according to EY’s State of Influencer Marketing in India report. The creators are there. The budgets are moving. And yet, many brands are quietly stepping back not because influencer marketing doesn’t work, but because theirs doesn’t. The gap isn’t about money. It’s about structure. And…
