NEW YORK, May 12, 2026 /PRNewswire/ — Emplifi, a leading AI-powered social media marketing and customer experience platform, has been named the Bronze Stevie® Award winner in the Achievement in Product Innovation category at The 24th Annual American Business Awards®. This recognition highlights the company’s achievements in…
Agentic AI represents the next phase of marketing performance, enabling organizations to connect insights, decisions, and execution across the customer experience. As customer journeys become more complex and expectations rise, enterprises need systems that can operate across data, content, and workflows in a coordinated way. Generative AI has dramatically sped up how marketing teams produce…
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The Adobe Summit 2026 recently wrapped up in Las Vegas, marking a turning point for businesses grappling with the rising complexities of digital marketing. As we move beyond simple AI assistants into a world of agentic AI systems, the focus is shifting from what technology can do to how it can actually help people work…
For years, customer experience has been the ultimate battleground for brand differentiation. Leading organisations have leveraged tailored content, targeted campaigns, and cohesive omnichannel experiences that flow seamlessly between digital and physical channels. These brands have proven that customer experience can be a powerful differentiator, shaping loyalty and advocacy in ways that go far beyond product features or price. But today, consumer expectations have risen sharply. They no longer settle for reactive…
Stellantis Accelerates AI-led Strategy and Digital Transformation Through Strategic Collaboration with Microsoft to Enhance Customer Experiences Joint teams to co-develop more than 100 AI initiatives across sales, customer care and operations, driving innovation at a global scale Stellantis to strengthen global cyber defense center with AI‑driven analytics to help prevent cyberthreats and protect vehicles, customers…
The Gist The CCO role shifts from advocacy to execution. Chief customer officers now own operational outcomes, not just customer sentiment, with accountability tied to revenue, retention and efficiency. Customer experience becomes an enterprise-wide system. AI, automation and unified data force CX into the core of business operations, requiring orchestration across marketing, product, service and…
The Gist Digital behavior is expanding, not replacing. Customers are layering search, social, video and AI into a single journey rather than abandoning one channel for another. The customer journey is now multi-entry and non-linear. People move fluidly across platforms based on intent, not sequence, making traditional funnel models less relevant. AI is reshaping expectations,…
Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and operational reality. There’s a pattern playing out across B2B companies that’s becoming harder to ignore. A bold new brand positioning is launched, with a compelling…
In 2026, US businesses will generate trillions in personalized marketing revenue as consumers expect hyper‑relevant experiences across email, web, ads, and apps. Customer Data Platforms (CDPs) are the technology that makes this possible by unifying first‑party data from websites, apps, CRMs, and offline sources into actionable customer profiles. This guide covers the top 5 CDPs…
