Unlocking Customer Loyalty Through Omnichannel Marketing Strategies, ETBrandEquity

Unlocking Customer Loyalty Through Omnichannel Marketing Strategies, ETBrandEquity

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Customer loyalty has fundamentally transformed. The traditional paradigm, which was predominantly reliant on transactional discounts and rudimentary point-scoring systems, is no longer sufficient to retain modern consumers. Today, the path to purchase is highly non-linear and spans a fragmented ecosystem of social networks, mobile applications, web platforms, direct email, and conversational commerce long before a…

Pega Says Customer Engagement Studio Speeds Campaign Delivery

Pega Says Customer Engagement Studio Speeds Campaign Delivery

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The Gist Unified agent workspace. Pega orchestrates AI and human agents in one governed environment. Accelerated campaign delivery. Marketers move from brief to live campaigns in minutes. Governance for marketers. Built-in compliance and risk controls support enterprise AI adoption. Pegasystems on today announced Pega Customer Engagement Studio at PegaWorld in Las Vegas. The agentic AI…

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

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Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust over time, not just more campaigns or surface-level personalization. Gill argues AI should reduce operational complexity by handling repeatable tasks and helping teams act on signals in context, while humans stay focused on judgment, nuance, and experience…

AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

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The latest addition to AppsFlyer’s Measurement Suite brings mobile-grade attribution and optimization signals to web SAN FRANCISCO, May 21, 2026–(BUSINESS WIRE)–AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with…

Manulife Wealth & Asset Management Continues to Build Its AI Leadership and Impact with AI-Powered Tools Enabling Better Advisor and Customer Experiences

Manulife Wealth & Asset Management Continues to Build Its AI Leadership and Impact with AI-Powered Tools Enabling Better Advisor and Customer Experiences

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logo Applications support Manulife’s strategic priority of becoming an AI-powered organization Builds on rollout of AI tools across the organization, including recent introduction of AI Research Assistant Platform for firm’s public markets investment teams TORONTO and BOSTON, May 20, 2026 /PRNewswire/ — Manulife Wealth & Asset Management (Manulife WAM) today announced details of three AI-powered sales…

Netflix plans to shovel short-form generative AI slop at its customer base – report

Netflix plans to shovel short-form generative AI slop at its customer base – report

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It’s no secret that Netflix is fond of generative AI, having already used the tech in a few of its presentations. A new report from The Verge suggests that this will continue. But it’ll be shorter, animated, and, probably, vertical. INKubater is a new studio inside the streaming platform that will focus on… well, gen-AI…

Emplifi Wins Bronze Stevie® Award for AI-Powered Customer Experience Innovation at the 2026 American Business Awards®

Emplifi Wins Bronze Stevie® Award for AI-Powered Customer Experience Innovation at the 2026 American Business Awards®

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NEW YORK, May 12, 2026 /PRNewswire/ — Emplifi, a leading AI-powered social media marketing and customer experience platform, has been named the Bronze Stevie® Award winner in the Achievement in Product Innovation category at The 24th Annual American Business Awards®. This recognition highlights the company’s achievements in…

Agentic AI for marketing: Reimagine end-to-end customer experiences

Agentic AI for marketing: Reimagine end-to-end customer experiences

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Agentic AI represents the next phase of marketing performance, enabling organizations to connect insights, decisions, and execution across the customer experience. As customer journeys become more complex and expectations rise, enterprises need systems that can operate across data, content, and workflows in a coordinated way. Generative AI has dramatically sped up how marketing teams produce…