Wasn’t marketing behaving like a teenager let loose in a data warehouse for the last decade? More data. More dashboards. More cookies. More clicks. More audiences. More algorithms. If a customer sneezed on Instagram, somebody somewhere built a dashboard to measure the sneeze. Then came AI, promising to tidy up the mess. There is, however,…
Mahindra Manulife Insurance has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO). In her new role, Varma will oversee brand and marketing communications, corporate communications, digital and growth marketing, customer experience, digital experience, partnerships, DEI, sustainability, and AI enablement. Varma brings more than two decades of experience across financial services, media, entertainment, travel…
TORONTO, Sept. 10, 2026 /CNW/ — Manulife has appointed Sarah Chapman as Global Chief Marketing & Customer Experience Officer, effective January 1, 2027, reporting to Phil Witherington, President and Chief Executive Officer, and joining Manulife’s Executive Leadership Team. Chapman will lead Manulife’s Global Marketing organization, with responsibility for the company’s brand, marketing and enterprise customer…
Retailers have spent the last decade investing heavily in customer experience. They’ve optimized websites, refined mobile journeys, embraced personalization, and invested in CRM platforms to better understand their customers. Collectively, these efforts have transformed how people discover and buy products online. However, while businesses have become increasingly sophisticated at winning the sale, many still underestimate…
The region’s leading senior marketing, technology, and CX leaders will gather in Dubai on September 9-10 to discuss the biggest challenges and opportunities. Dubai, UAE , Sept. 02, 2026 (GLOBE NEWSWIRE) — The Middle East is entering a new phase of marketing transformation. Digital advertising spend across MENA reached $8.185 billion in 2025, growing 17.8%…
Executive Summary Physical spaces are becoming connected environments that integrate touchpoints into a seamless customer journey. This “Connected Customer Experience” turns locations into strategic assets that shape perceptions and strengthen relationships. Future competitive advantage depends on intelligently integrating technology to create memorable experiences and drive sustainable growth. For decades, organizations have invested heavily in making…
1. What is marketing myopia? Marketing myopia is the tendency to define a business around its products rather than the customer needs and problems it exists to solve. 2. How has marketing myopia changed in the digital age? It now appears through excessive focus on data, engagement metrics, AI, automation, and technology without connecting them…
The marketing landscape in India is evolving every time there is a new tech refresh, algorithm change, or trend that emerges overnight. As customers interact across the digital eco-system, from websites, mobile apps, social media platforms, online marketplaces, to physical retail stores, delivering a seamless experience across all touchpoints has become essential. Marketing technology (MarTech)…
The Gist What is a customer journey management platform? Software that connects cross-channel customer data, analysis and action so teams can see what customers actually do, not just what a map says they should do. How is it different from a CDP or DXP? A CDP unifies customer data and a DXP delivers digital experiences,…
Digital transformation has become the default strategy. Companies invest heavily in apps, AI chatbots, self-service portals, data platforms, and automated workflows, promising faster, more personalized, and more convenient customer experiences. On paper, customers demand seamless digital interactions, and technology can scale what human teams cannot. In practice, aggressive digitization often degrades the experience rather than…
