Spread the loveThe Northern Marketing Festival is gearing up for its 2026 event with the announcement of an exciting new wave of speakers. This latest reveal not only amplifies anticipation within the …
South African marketers are still often forced to rely on global reports to guide their digital strategies. However, international data rarely reflects the realities of local platforms, audience behaviour, and market-specific challenges. That gap is exactly what the Social Media Landscape Report (SMLR) aims to address. Produced annually by Ornico in partnership with World Wide…
The Gist Digital behavior is expanding, not replacing. Customers are layering search, social, video and AI into a single journey rather than abandoning one channel for another. The customer journey is now multi-entry and non-linear. People move fluidly across platforms based on intent, not sequence, making traditional funnel models less relevant. AI is reshaping expectations,…
In today’s digital-first world, brands are constantly seeking innovative ways to engage audiences. Traditional advertising has given way to more authentic approaches, and influencer marketing has emerged as one of the most effective strategies. influencer marketing agency play a pivotal role in this landscape, bridging the gap between brands and social media creators to craft…
Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and operational reality. There’s a pattern playing out across B2B companies that’s becoming harder to ignore. A bold new brand positioning is launched, with a compelling…
Modern brands will not be able to rely on a single channel for marketing, as customers now shop via email, SMS text, push notification, social media, website and in-app experience before making a purchase. Omnichannel marketing tools allow brands to integrate these touchpoints to generate personalized messages and automate customer journeys so that the customer…
A founder I respect told me last quarter: “We’re spending on 12 channels and have no idea which three actually matter.” I’ve been there. When I was scaling a CIAM platform to 1B+ users, we burned months (and budget) on channels that looked impressive in dashboards but moved nothing in pipeline. The turning point came…
Marketing is changing, and fast. It feels like just yesterday we were figuring out the last big shifts, and now 2026 is already bringing a whole new set of challenges and opportunities. Things like AI are getting way smarter, people are more aware of their privacy, and what worked even a year ago might not…
Finding the right digital marketing agency can feel like a bit of a lottery, right? With so many out there claiming to be the best, it’s hard to know who’ll actually get you results and who’ll just take your money. We’ve looked into it, and it turns out choosing the wrong one can cost a…
Getting noticed online in 2026 is tough. You’re probably making good content and running ads, but people still just look and leave, right? Leads in your system aren’t turning into customers, and it’s frustrating. This guide is about making content and inbound marketing work. We’ll look at how to get the right people interested, turn…
