Is AI slowly replacing, or simply augmenting, the marketing workforce? The Drum asked the trusted experts in its Rolodex for their take on how automation is changing their working days. In most cases, agencies are investing in upskilling their workforces (Michael Dziedzic/Unsplash) From strategy to execution, brands and agencies are building and adapting stacks, as…
Tension: Viral marketing in 2026 thrives on authenticity over algorithms, yet most marketers still chase yesterday’s formula. Noise: The endless pursuit of engagement metrics blinds us to what actually spreads content today. Direct Message: Stop optimizing for platforms and start creating for the human craving genuine connection. To learn more about our editorial approach, explore…
The Tractor Supply Company Media Network has been highly commended in Strategy/Planning Team of the Year (Agency/Brand) at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. Tractor Supply Company serves one of the most distinctive audiences in American retail: rural lifestyle customers whose purchasing behaviors…
For ecommerce merchants wondering whether sustainable branding is worth the investment, the data points to “yes.” Building sustainability into your brand isn’t just a good ethical move; it’s good for your brand image and profit margins as well. Sustainable business practices have become a genuine factor in purchasing decisions. According to DHL’s 2025 E-Commerce Trends…
Now Available to Thousands of Businesses Worldwide, Marketing Suite Delivers Pre-Built, AI-Personalized Automations Powered by Real-Time Data TORONTO, ON / ACCESS Newswire / April 29, 2026 / WellnessLiving, the leading all-in-one business management software for the fitness, wellness, and beauty industry, today announced the launch of Marketing Suite: a fully integrated system that combines email,…
How to use sales automation the right way Time is the only thing you can’t buy. This truth has a lot of implications, but especially so for sales leaders. From meetings booked to the number of customers converted — how you manage your time in the sales world makes all the difference. Yet, precious little…
Historically, biopharma marketing and sales have operated in disconnected silos. While marketing teams use deep market knowledge and pattern recognition for scalable reach, they often lack the personalised healthcare professional (HCP) insights and trusted relationships held by field teams. Innovative companies like Idorsia are already evolving their engagement model towards omnichannel marketing through unified campaigns…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do) Here’s a question marketers always ask: Is Google Analytics accurate? Not entirely. The gap between what Google Analytics 4 (GA4) shows you and what’s actually happening on your site is bigger than most marketers expect. GA4 has become one of…
Nigeria’s digital economy is increasingly shaped by mobile access, not desktop habit. DataReportal reported 150 million cellular mobile connections in Nigeria at the start of 2025, while U.S. trade guidance published in 2025 described the country as Africa’s largest mobile market. That matters because more side-income models now begin on a phone screen, from content…
