Χρυσό Βραβείο για τον Πρώτο AI Chef στην Ελλάδα στα AI in Marketing Awards 2026

Χρυσό Βραβείο για τον Πρώτο AI Chef στην Ελλάδα στα AI in Marketing Awards 2026

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Η Διαμαντής Μασούτης Α.Ε., σε συνεργασία με τη BGM OMD, διακρίθηκαν με Χρυσό Βραβείο στα AI in Marketing Awards 2026, για την πρωτοποριακή καμπάνια «Masoutis AI Chef», στην κατηγορία Best Use of AI for Engagement & Interaction, της ενότητας Best AI-Driven Campaigns per Marketing Objective. Η βραβευμένη καμπάνια «Masoutis AI Chef» αξιοποίησε τις δυνατότητες της Τεχνητής Νοημοσύνης, μετατρέποντας την αναζήτηση συνταγών σε μία…

Promotional Marketing Awards 2026: Η καινοτομία έφερε διακρίσεις στην Imperial Brands Hellas

Promotional Marketing Awards 2026: Η καινοτομία έφερε διακρίσεις στην Imperial Brands Hellas

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Δες περισσότερα άρθρα του Newsbomb όταν αναζητάς ειδήσεις στην Google Προσθήκη ως προτιμώμενη πηγή στα αποτελέσματα Google Η καινοτομία, η βιωσιμότητα και η δημιουργία ουσιαστικής καταναλωτικής εμπειρίας βρέθηκαν στο επίκεντρο της παρουσίας της Imperial Brands Hellas στα Promotional Marketing Awards 2026, όπου η εταιρεία απέσπασε σημαντικές διακρίσεις για πρωτοβουλίες που συνδυάζουν το consumer engagement με…

Advanced Account-Based Marketing (ABM) – B2B Marketing

Advanced Account-Based Marketing (ABM) – B2B Marketing

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Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect high-performing work—offering a clearer picture of what’s…

How to build credibility in B2B marketing

How to build credibility in B2B marketing

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Columnist As businesses face increasing competition and audiences’ shorter attention spans, the way we build trust is changing. For many, marketing has become more data-driven than ever, with dashboards, automation and artificial intelligence shaping how companies reach their audiences. But while these tools improve efficiency, they don’t solve a growing challenge in B2B: credibility. In…

How Visual Creation Is Becoming Faster, Smarter, and More Personal

How Visual Creation Is Becoming Faster, Smarter, and More Personal

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AI image generators are no longer just experimental tools used by early adopters. They have become part of the creative workflow for marketers, designers, publishers, entrepreneurs, students, creators, and everyday internet users. What started as a simple text-to-image novelty has quickly developed into a powerful way to create illustrations, mockups, product shots, social media graphics,…

Outreach Trends Businesses Should Know This Year

Outreach Trends Businesses Should Know This Year

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IMAGE SOURCE: Pexels.com Outreach is always changing, and what worked last year might fall flat today. From email to social messaging, businesses need to stay ahead to reach the right people effectively. Trends in personalization, timing, automation, and data-driven strategies are shaping how companies connect and convert. Understanding these shifts isn’t just about following the…

Agentic AI for marketing: Reimagine end-to-end customer experiences

Agentic AI for marketing: Reimagine end-to-end customer experiences

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Agentic AI represents the next phase of marketing performance, enabling organizations to connect insights, decisions, and execution across the customer experience. As customer journeys become more complex and expectations rise, enterprises need systems that can operate across data, content, and workflows in a coordinated way. Generative AI has dramatically sped up how marketing teams produce…