The strongest strategy departments in Saudi are not the most local or the most international. They are the ones where both coexist, sometimes uncomfortably, writes Interesting Times’ Roupen Markossian. Have we made ‘local’ the answer before asking the question? There’s a new rule in Saudi’s marketing industry: local wins. What we say and how we…
The SMM industry has grown massively over the last few years. What started as a niche reseller market is now a global ecosystem used by creators, agencies, YouTubers, musicians, affiliate marketers and businesses trying to scale faster across social media platforms. But despite how large the market has become, one question still appears everywhere: Which…
Quick Decision Framework Who This Is For: Local or regionally-rooted Shopify merchants in the $10K to $500K monthly revenue range who are ready to compete beyond their immediate geography but feel stuck on which digital marketing investments actually move the needle. Skip If: You are pre-revenue, still validating product-market fit, or running a purely online…
For beginners, one of the fastest ways to start day trading is by understanding which trading platforms are best suited for modern markets. Day trading is a short-term trading strategy focused on profiting from price movements within the same trading day. Because markets move quickly, successful day traders often rely on fast execution, accurate market…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
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Nichole Brackett Walters. SENIOR marketing executive and strategic business leader Nichole Brackett Walters has been named to the American Marketing Association’s (AMA) 2026 Foresight Panel, joining a distinguished group of global industry leaders, innovators, and strategists who will contribute to the upcoming Future Trends in Marketing Report focused on the forces reshaping marketing, consumer engagement,…
By Momo Messerschmidt Influencer and creator marketing is one of the top strategies brands are leveraging in 2026 to reach, engage, and convert consumers. Over 56% of Gen Z users consider influencer content more “relevant” than traditional television or film, and 41% of this generation use social media platforms as their primary search engine, showcasing how…
Χρυσό Βραβείο για τον Πρώτο AI Chef στην Ελλάδα – “Masoutis AI Chef” στα AI in Marketing Awards 2026 – Newsbeast play Η βραβευμένη καμπάνια «Masoutis AI Chef» αξιοποίησε τις δυνατότητες της Τεχνητής Νοημοσύνης
In an era increasingly defined by capital discipline, “growth at any cost” is quickly becoming a concept of the past. The early 2020s were dominated by an unconditional growth mindset, but persistent economic and geopolitical uncertainty has caused both public and private players to embrace a more balanced strategy — one where expansion is prioritized…
