impact of AI on digital marketing.) Alternative Strategies for Marketers As the landscape shifts, marketers must be agile and innovative in their approaches. Here are a few strategies that can help mitigate the impact of the organic reach decline: Invest in Video Content: With the rise of platforms like TikTok and YouTube, engaging video content…
Harvard Business School Faculty Research.) 5. Ahrefs Blog: The SEO Powerhouse Ahrefs is synonymous with SEO tools, but its blog has become a powerhouse in its own right. The blog focuses on actionable SEO strategies, tutorials, and case studies that can help marketers improve their search rankings and drive organic traffic. Ahrefs is particularly keen…
Tom Zawacki, CEO of Adswerve, Inc. For the better part of two decades, marketers have pursued “omnichannel” success to keep pace with shifting consumer habits in the digital age. In fact, in a recent McKinsey survey, omnichannel engagement was described as table stakes among B2B buyers. Brands want to reach customers consistently, wherever they are,…
SINGAPORE, July 8, 2026 /PRNewswire/ — Appier, an AI-native AaaS (Agentic AI as a Service) company, is leading this travel industry transformation by embedding Agentic AI technology across the entire marketing funnel. With July already here, the travel industry is fully immersed in peak summer vacation preparations. However, the landscape confronting travel marketers in 2026…
ENVIRONMENT: Our client is transforming the future of digital banking by building innovative technology that enables financial institutions to launch smarter, faster, and more customer-centric financial products. They are looking for an experienced Marketing Cloud Specialist to join their Product team and take ownership of Salesforce Marketing Cloud, driving customer engagement through data-driven marketing automation,…
As part of Retail Insider Reports, this Q2 2026 Retail Marketing & Media Report analyzes Q2 2026 Canadian retail marketing trends. It draws on Retail Insider’s coverage and Canadian operator transcripts to identify key market dynamics around event-driven advertising, sustainability in marketing and packaging, and experiential retail activations. The full report series is available through the Report Hub….
Employee expectations around AI have shifted quickly. The conversation has moved beyond whether or not to use automation and into how to use it to improve execution without creating new problems. As more marketing teams weave AI into everyday workflows, the biggest lessons often come from the messy reality of implementation rather than the technology…
In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…
Digital marketing has never stood still. Every technological shift, every new platform, every change in consumer behaviour has demanded marketers willing to experiment before the playbook existed. Behind that progress are professionals who backed digital before it became the default. Media planners who redirected budgets. Buyers who championed emerging platforms. Brand marketers who proved that…
BBC on TikTok’s evolving trends.) Engagement Strategies for Brands Brands are also keenly aware of the July 2026 TikTok trends, looking to harness the emotional power of these audio formats. It’s not enough for brands to just create ads anymore; they must participate in the conversation. Successful brands are embracing the viral nature of TikTok…
