Dubai Performance Marketing Agency TIDAL Digital Reports Record-Breaking 2025, Signals Shift in Regional Brand Strategy

Dubai Performance Marketing Agency TIDAL Digital Reports Record-Breaking 2025, Signals Shift in Regional Brand Strategy

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TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today announced its strongest financial performance since its founding, with 2025 delivering record revenue, improved profitability, and significant team expansion across four countries. The agency, which specialises in integrating brand building with measurable performance outcomes, reported 28% year-on-year revenue growth and 18% increase in profitability –…

How Shopify Brands Win In AI Search In 2026: The Answer-First Strategy That Gets You Cited

How Shopify Brands Win In AI Search In 2026: The Answer-First Strategy That Gets You Cited

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Key Takeaways Win more AI recommendations by rewriting your key Shopify pages into quote-ready answer blocks with clear specs and policies. Audit five money pages, add a 40 to 60 word direct answer at the top, then support it with bullets, FAQs, and accurate structured data. Reduce customer stress and support back-and-forth by making shipping…

Bridging science and strategy: Medical Affairs at the heart of omnichannel engagement

Bridging science and strategy: Medical Affairs at the heart of omnichannel engagement

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These days, the phrase “omnichannel engagement” is everywhere. But the way the biopharmaceutical industry thinks about omnichannel can be limited, envisioning it as a buzzword, rather than a true vehicle for engaging two of healthcare’s most important stakeholders: the patients and healthcare providers (HCPs). In today’s video podcast, brought to you by Reverba Global, editor-in-chief…

How To Build An AI Video Marketing Strategy For Your E-commerce Store

How To Build An AI Video Marketing Strategy For Your E-commerce Store

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Video is no longer optional. According to Wyzowl’s State of Video Marketing Report, over 90% of consumers say they want to see more video content from brands, and nearly 90% report that video has influenced their purchasing decisions. At the same time, platforms like TikTok, Instagram Reels, and YouTube Shorts have shifted consumer behaviour toward…

The boom in phygital marketing and the return of real experiences as a key strategy

The boom in phygital marketing and the return of real experiences as a key strategy

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FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…

Kroger Scales Generative AI Strategy With Google Cloud

Kroger Scales Generative AI Strategy With Google Cloud

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The Kroger Co. has announced an expanded relationship with Google Cloud to support a customer experience transformation using the technology company’s Gemini Enterprise for Customer Experience solution. Under the expansion, Kroger will roll out Gemini Enterprise for CX nationwide to help make grocery planning easier through an integrated Meal assistant and Shopping assistant, providing faster…

Indotel to launch national strategy against digital extortion and fake news in 2026

Indotel to launch national strategy against digital extortion and fake news in 2026

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Santo Domingo.- Starting in 2026, the Dominican Telecommunications Institute (Indotel), together with other state agencies, will implement a national strategy to combat digital blackmail, online extortion, and the spread of fake news, in response to the growing impact of these crimes on citizens and public institutions. According to Indotel, the initiative will prioritize education and…