India should avoid the global race to build cutting-edge artificial intelligence models and instead focus on using AI to solve practical economic problems, the Economic Survey 2025–26 has argued. At a time when AI adoption is accelerating worldwide, the Survey makes a clear case for a bottom-up, application-led strategy suited to India’s labour market, resource constraints,…
In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They offer the personal touch that builds trust and fosters deep discussions. Still, HCPs increasingly turn to digital channels for information, as traditional methods alone may fall short. Paid media emerges as an essential amplifier of HCP engagement. It generally encompasses:…
STUDIOCANAL and Cation Arts have announced plans to develop Terminator 2: The Board Game, a tabletop strategy game based on the 1991 film Terminator 2: Judgment Day, directed by James Cameron. The project is officially licensed and is scheduled to launch through crowdfunding in 2026, marking the latest attempt to adapt a well-known film property into the…
TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today announced its strongest financial performance since its founding, with 2025 delivering record revenue, improved profitability, and significant team expansion across four countries. The agency, which specialises in integrating brand building with measurable performance outcomes, reported 28% year-on-year revenue growth and 18% increase in profitability –…
There’s a quiet moment right before a platform changes forever. It doesn’t look dramatic. No press conference. No panic. Just a report, a few data points, and a thousand creators scrolling past it like it’s another trend recap. This is one of those moments. YouTube’s latest Culture & Trends report isn’t flashy. It doesn’t scream…
Key Takeaways Win more AI recommendations by rewriting your key Shopify pages into quote-ready answer blocks with clear specs and policies. Audit five money pages, add a 40 to 60 word direct answer at the top, then support it with bullets, FAQs, and accurate structured data. Reduce customer stress and support back-and-forth by making shipping…
These days, the phrase “omnichannel engagement” is everywhere. But the way the biopharmaceutical industry thinks about omnichannel can be limited, envisioning it as a buzzword, rather than a true vehicle for engaging two of healthcare’s most important stakeholders: the patients and healthcare providers (HCPs). In today’s video podcast, brought to you by Reverba Global, editor-in-chief…
Video is no longer optional. According to Wyzowl’s State of Video Marketing Report, over 90% of consumers say they want to see more video content from brands, and nearly 90% report that video has influenced their purchasing decisions. At the same time, platforms like TikTok, Instagram Reels, and YouTube Shorts have shifted consumer behaviour toward…
FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…
The Kroger Co. has announced an expanded relationship with Google Cloud to support a customer experience transformation using the technology company’s Gemini Enterprise for Customer Experience solution. Under the expansion, Kroger will roll out Gemini Enterprise for CX nationwide to help make grocery planning easier through an integrated Meal assistant and Shopping assistant, providing faster…
