The days of launching first and figuring distribution later are over. With funding becoming more selective and profitability timelines tightening, startups now win or lose on their go-to-market strategy. A strong GTM strategy defines how you reach customers, how fast you convert them, and how efficiently you turn traction into revenue. For Indian founders, this…
As one of the world’s largest restaurant holding companies, with a global portfolio that includes Taco Bell, KFC, and Pizza Hut and more than 55,000 restaurants across franchised and company-operated systems, Yum is increasingly using a proprietary, unified restaurant technology stack to drive traffic, improve operations, and strengthen franchise economics in support of accelerated unit…
New Delhi [India], February 09: In today’s rapidly shifting digital ecosystem, marketing is no longer limited to visibility alone. Brands are now expected to listen, respond, and evolve alongside their audiences. With consumers becoming increasingly selective about what they engage with online, the focus has moved from loud messaging to thoughtful communication. It is within…
Right now, the world of marketing is changing, and if you’re not paying attention, you might get left behind. Traditional ads just don’t cut it like they used to. People are looking for real connections, and that’s where influencers come in. But just throwing money at someone with a lot of followers isn’t a plan….
Mondelez India is accelerating its shift from scale-led supply chains to agile, tech-driven operations as it prepares for its next phase of growth, with digital, AI and data emerging as core enablers of its 2026 strategy, Venkat Venepally, VP – Supply Chain, Mondelez India, told ETRetail. “Historically, supply chains were built to scale. Today, we…
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The PSB Alliance Annual Strategy Meet 2026 was held in New Delhi today, marking a renewed focus on technology-driven collaboration and inclusive growth within India’s public sector banking ecosystem. Addressing the gathering, the Secretary, Department of Financial Services (DFS) underscored the evolution of PSB Alliance from a shared services platform into a strategic partner for…
Boomerang Partners used its participation at iGB Affiliate Barcelona 2026 to underline sports as its core strategic focus, present a new analytics-driven product for affiliates, and secure industry recognition at the European iGaming Awards. The company attended the affiliate marketing event, held from January 20 to 21, where it met with existing and prospective partners,…
Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the…
Online and offline shopping is blurring. Carly Johnson of Momentum Worldwide explains why the key to winning shoppers is understanding how they move between channels. Shoppers “appreciate that different channels solve different needs at different moments,” says Johnson (Jazael Melgoza/Unsplash) Omnichannel marketing has been considered the gold standard for brands navigating an increasingly fragmented media…
