1. Which digital marketing book is best for beginners? Digital Marketing For Dummies is ideal as it explains terms, tools, and channels clearly without assuming prior knowledge. 2. Why are books still useful when marketing trends change so quickly? Books focus on core ideas like strategy, trust, and storytelling that stay relevant even when platforms…
1) What is the role of artificial intelligence in improving marketing ROI? Ans. Artificial intelligence improves marketing ROI by analyzing large data sets in real time, identifying customer trends, and adjusting campaigns instantly. This helps marketers target the right audience, optimize budgets, personalize messaging, and achieve higher conversions with lower costs. 2) What are the…
How will AI change marketing by 2026?AI will move beyond automation and become a core part of marketing strategy. It will help brands predict customer behavior, personalize content, optimize campaigns in real time, and improve decision-making. Will AI replace marketing jobs?AI will not eliminate marketing jobs, but it will change them. Routine tasks will be…
In 2025, the influencer marketing industry became more standardised, and the creator market continued to grow. As brands invest more in advocacy, expect buzzwords to be thrown around by LinkedIn opinion leaders — terms like live shopping, authenticity, storytelling, shop-along, content hooks, and niche. Michael Cost is the head of strategy and client development at…
One of the key roles of a marketer is to recognise future opportunities for their brand, and to identify the skills, tools and tech necessary to make these become a reality. Marketing Week’s 2026 Future Marketing Leaders, sponsored by Digitas, is designed to spotlight and celebrate tomorrow’s CMOs. Already making a demonstrable impact across the…
Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that mobile users generated nearly 80% of all retail traffic. While mobile-optimized websites and responsive design are now table stakes for ecommerce, mobile marketing takes customer experience a step further by creating interactions that can occur…
Entering 2026, accounting and advisory firms are not lacking marketing activity; they’re grappling with how to design a marketing organization and programs that support sustained, intentional growth in a more complex, data-driven and competitive environment. Processing Content The biggest changes aren’t about jumping on new platforms or tactics. They’re about shaping strategy, building the right…
The Gist CMOs are rebuilding GTM from the ground up. AI, buyer overload and economic pressure are forcing sharper, more intentional go-to-market strategies rather than incremental tweaks. AI is becoming infrastructure, not a gimmick. Marketing leaders are using AI to streamline compliance, workflows and internal decision-making—while keeping humans firmly in control. Noise is getting cut,…
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
