Why Affiliate Influencer Marketing Works in 2026 Affiliate influencer marketing works because the creator economy has matured. We have moved past the “Wild West” days of vanity metrics (likes and followers) and into a period of validated ROI. Brands are more intentional. Creators are more selective. And performance matters on both sides. Instead of running…
This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals to explore the key trends and challenges shaping the industry. Explore the key findings of this forward-looking report, including: AI meets marketing reality: From marketers’ views on AI’s transformative potential to how they are responding to ‘workslop’, this is the…
Free Newsletter Get the hottest Fintech Switzerland News once a month in your Inbox Consumers are increasingly utilizing AI-powered chatbots to address everyday inquiries and facilitate decision-making processes. This trend requires banks and financial institutions to enhance their visibility on prominent AI chatbots, including ChatGPT and Gemini. A recent research study conducted by experts at…
Marketing is entering a structural reset. Linear funnels, click-based metrics and standalone platforms are giving way to adaptive, AI-driven ecosystems shaped by fragmented consumer behaviour and rising expectations of relevance. From campaigns to continuous presence Marketing is undergoing a fundamental shift in mindset. Instead of optimising isolated campaigns, brands must now show up consistently across…
The oft adhered to rules of marketing are changing – not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. Top marketing thought leaders across SAS, the leader in data and AI, give their predictions on how brands can adapt and thrive in 2026. Seismic shift in marketing “We’re in the…
Content optimisation can be improved through the functionality provided by natural language processing. This is because AI systems can gauge the level of readability, relevance, and subject matter …
“Digital-first” has become a buzzword. It’s easy to say but hard to define, especially in the legal industry. Too often, it gets reduced to “we have a website” or “we’re active on LinkedIn.” But in 2026, that’s not digital-first. That’s digital-friendly. A truly digital-first firm doesn’t just have digital assets. It thinks digitally. It…
In this article, Moon partners shares insights on the key trends shaping affiliate marketing in 2026, from AI infrastructure to trust-driven audience strategies. The Pantone Color Institute has announced the color of the year: Pantone 11-4201 Cloud Dancer, a natural white. It feels like a very delicate way of saying that humanity is tired. Tired…
There’s a quiet moment right before a platform changes forever. It doesn’t look dramatic. No press conference. No panic. Just a report, a few data points, and a thousand creators scrolling past it like it’s another trend recap. This is one of those moments. YouTube’s latest Culture & Trends report isn’t flashy. It doesn’t scream…
Getting your marketing right for 2026 means looking at the big picture. The online world is always changing, and what worked last year might not work next year. This guide is here to help you sort through all the noise and figure out the best ways to reach people. We’ll talk about how to make…
