The marketing world changes fast, right? What worked last year might not cut it next year. That’s why the Ad Age NextGen Marketing Summit 2026 is a big deal. It’s all about getting ready for what’s next, so your brand doesn’t get left behind. We’ll talk about how people are changing, new tech, and how…
Listen to the article 17 min This audio is auto-generated. Please let us know if you have feedback. The sense of a stable middle ground will continue to erode across several aspects of marketing in 2026. Studies indicate the middle class is thinning, altering important consumer milestones. Monoculture is also on the wane as people…
Video is no longer optional. According to Wyzowl’s State of Video Marketing Report, over 90% of consumers say they want to see more video content from brands, and nearly 90% report that video has influenced their purchasing decisions. At the same time, platforms like TikTok, Instagram Reels, and YouTube Shorts have shifted consumer behaviour toward…
FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…
Sergio Amati, General Manager di IAB Italia, ha seguito per Engage il CES 2026. Di seguito il suo reportage sull’evento, da cui emergono alcune tendenze destinate ad avere un impatto sempre più tangibile sull’innovazione del marketing digitale. Il Consumer Electronics Show (CES) di Las Vegas, appena terminato, è il più grande evento mondiale dedicato all’innovazione:…
1. What are AI Tools for Digital Marketing? AI Tools for Digital Marketing use artificial intelligence to automate content, ads, SEO, emails, analytics, and customer engagement. 2. Are AI tools replacing digital marketers? No. AI supports execution and data analysis, while humans control strategy, creativity, and decisions. 3. Which AI tools are best for beginners?…
Source: Bento (EZ Newswire) SYDNEY, Australia, January 10, 2026 (EZ Newswire) — Bento, opens new tab, the AI-powered email marketing and automation platform serving over 4,000 small businesses, today announces Tanuki AI — an AI marketing agent that transforms plain-English descriptions into complete, production-ready email automations and campaigns. Instead of dragging and dropping nodes or…
1. Do I need multiple lead-generation tools, or can one suffice? It really comes down to what is more important for a business. If inbound traffic is the main source and one likes to automate the process, a single comprehensive instrument, such as HubSpot, could be enough. However, for broader strategies that mix inbound or…
1. What is AI in digital marketing, and how does it improve campaign efficiency and personalization for businesses of all sizes? AI in digital marketing uses machine learning, automation, and predictive analytics to optimize campaigns, personalize content, and improve targeting for higher engagement and better ROI. 2. How does AI help with customer segmentation and…
E-commerce businesses operate in one of the most competitive online environments. Ranking product pages, category pages, and branded content requires a well-planned SEO strategy that goes far beyond basic optimization. When working with a digital marketing agency that specializes in e-commerce web development, understanding how SEO costs are structured becomes essential for accurate budgeting and…
