AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

Byadmin

The latest addition to AppsFlyer’s Measurement Suite brings mobile-grade attribution and optimization signals to web SAN FRANCISCO, May 21, 2026–(BUSINESS WIRE)–AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with…

Surge in Fresher Hiring in India’s Marketing Sector Fueled by AI and Analytics, ETBrandEquity

Surge in Fresher Hiring in India’s Marketing Sector Fueled by AI and Analytics, ETBrandEquity

Byadmin

Indias Marketing sector sees sharp rise in fresher hiring, driven by AI and analytics roles: ReportFresher hiring in India’s marketing and advertising sector has risen sharply this year as companies increase demand for candidates with skills in AI, analytics and digital operations, according to a report by TeamLease EdTech. The report said fresher hiring intent…

7 Social Media Trends for 2026 That Will Transform Marketing Strategies

7 Social Media Trends for 2026 That Will Transform Marketing Strategies

Byadmin

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…

In HelloNation, Digital Marketing Expert Sean O’Kelly Explains Why Small Business Branding Must Come Before Digital Marketing Strategy

In HelloNation, Digital Marketing Expert Sean O’Kelly Explains Why Small Business Branding Must Come Before Digital Marketing Strategy

Byadmin

Classified in: Science and technologySubjects: BFA, SBS Branding and Marketing Serve Distinct Roles for Small Businesses, and Understanding the Difference Leads to Better Results. CHARLESTON, W.Va., May 19, 2026 /PRNewswire/ — What is the real difference between branding and a digital marketing strategy, and why do so many small business owners treat them as the…

Email marketing ROI: How modern platforms turn campaigns into revenue

Email marketing ROI: How modern platforms turn campaigns into revenue

Byadmin

You send emails, but you’re not sure they’re actually driving sales. Maybe open rates look fine, but the conversions aren’t adding up, and you can’t figure out why. That challenge is almost universal among email marketers once they move beyond basic newsletters and start asking harder questions about what the channel is worth. Email marketing…

Adeola Amosun shines at Industry Summit 2026, wins top marketing communications award

Adeola Amosun shines at Industry Summit 2026, wins top marketing communications award

Byadmin

Adeola Amosun Bags Outstanding Marketing Communications Award, Drives Real Sector Conversation at Industry Summit 2026 It was a moment of recognition and influence for Adeola Amosun at The Industry Summit and Awards 2026, where he not only received a prestigious honour but also helped shape conversations on the future of Nigeria’s real sector. The high-profile…

Best Ways to Use Claude Cowork for Marketing in 2026

Best Ways to Use Claude Cowork for Marketing in 2026

Byadmin

Claude Cowork is designed to improve marketing workflows by offering features that support automation, integration and customization. Grace Leung highlights how marketers can reduce repetitive tasks and foster collaboration through specific strategies. For instance, using pre-designed templates for blog posts, email campaigns and social media captions helps maintain brand consistency while saving time. Organizing workspaces…