10 Recommended eCommerce Marketing Agencies UK 2025 Review

10 Recommended eCommerce Marketing Agencies UK 2025 Review

Finding the right eCommerce marketing agency can be the difference between stagnation and exponential growth. From SEO and PPC to digital PR and CRO, the best agencies combine technical skill with strategic thinking to help online stores scale efficiently. In this 2025 guide, we’ve handpicked 10 highly rated UK-based eCommerce marketing agencies based on performance,…

The Rules of Travel Marketing Have Changed – Why the Travel Industry is Eyeing ‘Agentic AI’ in 2026

The Rules of Travel Marketing Have Changed – Why the Travel Industry is Eyeing ‘Agentic AI’ in 2026

SINGAPORE, July 8, 2026 /PRNewswire/ — Appier, an AI-native AaaS (Agentic AI as a Service) company, is leading this travel industry transformation by embedding Agentic AI technology across the entire marketing funnel.  With July already here, the travel industry is fully immersed in peak summer vacation preparations. However, the landscape confronting travel marketers in 2026…

Marketing Cloud Specialist Hybrid – JHB

Marketing Cloud Specialist Hybrid – JHB

ENVIRONMENT: Our client is transforming the future of digital banking by building innovative technology that enables financial institutions to launch smarter, faster, and more customer-centric financial products. They are looking for an experienced Marketing Cloud Specialist to join their Product team and take ownership of Salesforce Marketing Cloud, driving customer engagement through data-driven marketing automation,…

How To Overcome Real-World Challenges In AI Marketing Automation

How To Overcome Real-World Challenges In AI Marketing Automation

Employee expectations around AI have shifted quickly. The conversation has moved beyond whether or not to use automation and into how to use it to improve execution without creating new problems. As more marketing teams weave AI into everyday workflows, the biggest lessons often come from the messy reality of implementation rather than the technology…

Affiliate Marketing for Beginners: A Realistic Income Guide

Affiliate Marketing for Beginners: A Realistic Income Guide

You have probably seen the screenshots: someone earning thousands a month in “passive” affiliate income while they sleep. Most of it is exaggerated, and some of it is a lie. But underneath the hype, affiliate marketing is a real, legitimate way to earn money by recommending products you believe in, and plenty of ordinary people…

Making sense of AI in modern marketing at B2B Marketing UnBoxed 2026, ETBrandEquity

Making sense of AI in modern marketing at B2B Marketing UnBoxed 2026, ETBrandEquity

Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…

Ikea India Names Jessamine Avila As Chief Marketing Officer for Expanded Omnichannel Strategy, ETBrandEquity

Ikea India Names Jessamine Avila As Chief Marketing Officer for Expanded Omnichannel Strategy, ETBrandEquity

Swedish home furnishings retailer IKEA has appointed Jessamine Avila as its new chief marketing officer for India, a strategic leadership placement designed to support the company’s ongoing expansion of its omnichannel retail network. In her new capacity within the growth and marketing function, Avila will take charge of directing IKEA India’s marketing strategies and driving…

IKEA India Appoints Jessamine Avila as New Chief Marketing Officer, ETRetail

IKEA India Appoints Jessamine Avila as New Chief Marketing Officer, ETRetail

IKEA India has appointed Jessamine Avila as chief marketing officer (CMO) as the home furnishings retailer strengthens its leadership team to support its omnichannel growth strategy in the country. In her new role, Avila will be part of IKEA India’s Growth and Marketing function, leading the company’s marketing strategy and brand-building initiatives as it expands…

Is Posting on Social Media Enough for Brand Marketing?

Is Posting on Social Media Enough for Brand Marketing?

1. Is posting on social media enough for business growth? No. Social media helps brand awareness, but businesses need multiple digital channels for sustainable growth. 2. Why is organic reach on social media declining? Platform algorithms now prioritize paid advertisements, entertainment content, and creator-driven posts. 3. Why is SEO more valuable than social media alone?…

Why AI Companion Affiliate Marketing Is Booming in 2026

Why AI Companion Affiliate Marketing Is Booming in 2026

FAQs: 1. What is AI companion affiliate marketing? AI companion affiliate marketing lets creators earn commissions by referring users to AI companion platforms through tracked subscription purchases and sign-ups. 2. Why is AI companion affiliate marketing growing in 2026? Growing AI adoption, recurring subscription models, creator-led marketing, and rising digital advertising costs are accelerating affiliate…