Over 60% of marketers set to supercharge creator investments in 2026

Over 60% of marketers set to supercharge creator investments in 2026

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way…

Apple introduces ‘Creator Studio’ app bundle for $12.99 per month with AI-powered tools

Apple introduces ‘Creator Studio’ app bundle for $12.99 per month with AI-powered tools

Amid an aggressive push beyond hardware into AI-powered software and digital services, Apple is rolling out Creator Studio, a $12.99 per month bundle that packages its pro-level creative tools into a single subscription. The plan brings together apps like Final Cut Pro, Logic Pro, and Pixelmator Pro, along with advanced utilities and AI-powered features across…

Prasar Bharati launches Creator Corner on DD News to promote digital economy, content creators

Prasar Bharati launches Creator Corner on DD News to promote digital economy, content creators

NEW DELHI: With an aim to promote creator economy and encourage digital content producers, Prasar Bharati on Friday launched a unique 30-minute programme, Creator’s Corner, on Doordarshan (DD) News. The show will feature short reels and videos of two to ten minutes, produced by independent content creators and will be telecast daily during prime time….