Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…
Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward short-form video platforms and performance-focused campaign models, according to AnyMind Group’s “State of Influence 2026 Report.” The data points to a regional shift in how creator marketing operates, with markets emphasizing measurable outcomes, while others remain centered on awareness….
Generative AI apps that can create photos, videos, songs, and more are growing in popularity. But with the release of Apple’s new Creator Studio Pro suite, available to the public on Wednesday, the tech giant has approached the addition of AI as a tool that aids in the creator process, but doesn’t attempt to replace…
BeatStars and Lemonaide AI leadership announce acquisition aimed at integrating ethical music generation into rights-first creator platform, January 20, 2025 BeatStars and Lemonaide AI photo For much of the past two years, the music industry has debated what ethical artificial intelligence should look like. The discussion has revolved around familiar concepts: consent, attribution, compensation, transparency….
According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by 9.1% in 2026, reaching $1.30tn. This would mark a doubling of the global advertising market since the pandemic, with brands collectively spending the equivalent of roughly $150 per person worldwide as investment continues to shift towards scaled, data-driven media channels….
Key Takeaways Cloudflare has acquired Human Native, a UK-based AI data marketplace, to enhance their AI data tools. The acquisition aims to offer AI developers better access to high-quality data while ensuring content creators maintain control over their work and its usage. Share this article Cloudflare announced Thursday the acquisition of Human Native, a London-based…
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
Apple announced Apple Creator Studio, a new subscription bundle that brings together several of its creative and productivity apps for video, music, imaging and document creation. The service combines apps including Final Cut Pro, Logic Pro and Pixelmator Pro with Apple’s productivity tools such as Keynote, Pages, Numbers and Freeform. The iOS manufacturer said the…
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report. The report, which identifies ten key trends shaping the year ahead, highlights how generative AI, synthetic data, and micro-communities are changing the way…
