What’s the story Cutting-edge AI tools are revolutionizing the world of content creation by automating the repetitive aspects of content writing, editing, and video production. This way, creators can devote more time to their ideas and output. These tools simplify processes, allowing for quicker publishing cycles without sacrificing quality or authenticity. From drafting blog posts…
It’s been a while since we heard anything major from Papers, Please and Return of the Obra Dinn creator Lucas Pope, and there could be a good reason for that: fear of generative AI and its tendency to steal ideas. In a new episode of podcast Mike & Rami Are Still Here, hosted by indie…
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers at The Influencer Marketing Factory conducted a survey in January 2026 among 1,000 creators based in the United States. Most (52%) creators say they post new content at least…
Filipino consumers are changing how they decide what to buy, as highlighted during a closed webinar hosted on February 26 by Unbox Creator Network founder and president Carlo Ople. The session, attended by brand managers and marketing leads, focused on emerging trends in creator marketing and how shifting audience behavior is affecting brand strategies in…
Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing to brand marketers. Braden Blacker, the 19-year-old CEO of Los Angeles-based social media and influencer marketing agency The Content Code, believes that this premise is now the primary reason many campaigns underperform. Braden started managing creators at 14, joined…
May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content creators, and Influencer Marketing executives. From Hamburg to Rotterdam, London to Cannes, and across multiple North American cities, the month’s events span digital marketing strategy, podcasting, creator commerce, live streaming, and social media marketing. Below is an overview: The…
For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch, creators post, and performance gets measured. But, according to Lauren Simpson, that structure misses the point entirely. Lauren is the founder of Greendoor Consulting, where she works as a fractional creator executive and advisor helping brands, agencies, and Creator…
Influencer marketing has evolved from simple sponsored posts into a core growth engine for brands. Today’s teams need platforms that do more than just help find creators — they need solutions that manage outreach, track performance, centralize communication, and clearly measure ROI. The right platform can turn influencer marketing into a predictable, scalable channel. Below…
You can check your AI feature usage in the iWorks app — if you even realise that there are any limits. Apple buries the fact that its Apple Creator Studio bundle’s generative AI features come with any usage limits, but the limits are real and now appear to be significantly less than expected. Apple Creator…
In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media industry by a factor of four. This is not incremental change but a structural reallocation of marketing capital, and it carries profound implications for how brands and agencies in the GCC approach…
