AI powerhouse Anthropic has announced the release of several new “connectors,” which are tools that allow its Claude AI to work directly alongside the software widely used by creative professionals, such as Blender, Affinity, and Adobe. The company stated that while AI cannot replace the creative instincts or imagination of artists, the technology can improve…
According to the company, the decision to integrate Google’s Gemini models and Vertex AI into Media Composer and Content Core, has been driven by user requests Avid has announced it has entered a strategic partnership with Google Cloud, enabling the integration of agentic and generative AI into its suite of creative tools. Under the agreement,…
Adobe has introduced Firefly AI Assistant, bringing a conversational interface across Creative Cloud apps along with new video and image editing tools and expanded AI model support.
Last October, Adobe previewed a new assistant under the “Project Moonlight” moniker that could do tasks for you by tapping different Adobe apps like Acrobat, Photoshop, and Express. That product is now being launched as Firefly AI Assistant. The Firefly AI Assistant will be available in public beta in the coming weeks. The company didn’t…
The most common reason behind AI-generated creative fails is the lack of a strong idea. The foundation of creativity lies in a clear message or story. AI can generate texts, images, and designs. However, it can’t understand emotions or experience. When organizations rely on AI without any creative human involvement, the outcome becomes generic. The…
Generative AI has emerged as a powerful catalyst for creative brainstorming, yet it can slow experienced designers once the work turns toward finishing a piece. The finding reframes AI not simply as a productivity tool but as a collaborator whose benefits and drawbacks depend on where a creator stands in the creative process. Generative AI…
Zeek Earl, Executive Creative Director at Packrat, on the set of the stop-motion shoot for AWS Kiro last year. (GeekWire Photo / Todd Bishop) On a rainy afternoon last November at Seattle Center, I walked into a darkened studio and found a film crew huddled around a miniature set, manipulating action figures representing software developers,…
Credit: Pixabay/CC0 Public Domain Art has been around for centuries, but in the age of artificial intelligence, one University of Houston researcher is examining whether generative AI helps or hurts creativity. Jinghui Hou, lead author and assistant professor in the C. T. Bauer College of Business, began researching AI’s impact on creativity when the applications…
Gotham Group USA, a New York-based agency, introduces an innovative creative model blending storytelling, influencer marketing, and AI-driven discovery for measurable growth. New York, USA, February 27, 2026 — Gotham Group USA, a New York City-based creative strategic communications agency, is redefining how brands engage audiences in the crowded digital ecosystem. The agency’s newly announced…
At the India AI Impact Summit, Adobe announced an investment aimed at expanding access to its AI-powered creative and productivity tools for students in India. It will provide applications including Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The offering includes access to software, curriculum, training…
