Can AI make you more creative? Study maps when it helps and when it slows work

Can AI make you more creative? Study maps when it helps and when it slows work

Credit: Pixabay/CC0 Public Domain Art has been around for centuries, but in the age of artificial intelligence, one University of Houston researcher is examining whether generative AI helps or hurts creativity. Jinghui Hou, lead author and assistant professor in the C. T. Bauer College of Business, began researching AI’s impact on creativity when the applications…

Gotham Group USA Announces New Creative Agency Model Focused on Strategy and Performance

Gotham Group USA Announces New Creative Agency Model Focused on Strategy and Performance

Gotham Group USA, a New York-based agency, introduces an innovative creative model blending storytelling, influencer marketing, and AI-driven discovery for measurable growth. New York, USA, February 27, 2026 — Gotham Group USA, a New York City-based creative strategic communications agency, is redefining how brands engage audiences in the crowded digital ecosystem. The agency’s newly announced…

Adobe announces free access to AI-powered creative tools for Indian students

Adobe announces free access to AI-powered creative tools for Indian students

At the India AI Impact Summit, Adobe announced an investment aimed at expanding access to its AI-powered creative and productivity tools for students in India. It will provide applications including Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The offering includes access to software, curriculum, training…

Creative Market Releases 2026 Trend Forecast

Creative Market Releases 2026 Trend Forecast

SEATTLE, WASHINGTON / ACCESS Newswire / February 17, 2026 / Each year, Creative Market brings together marketplace insights, cultural signals, and their Curation Team’s unique perspective to surface what’s taking hold in the world of visual design. Their newest trend report, Next in Design 2026, offers a curated perspective on the aesthetics shaping everything from…

Creative market marks five years of impact with five city global activation

Creative market marks five years of impact with five city global activation

The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and Kigali. Following a strong Zambian delegation to ACM in…

Snap Inc. Generative AI Lead Grigorii Sotnikov on Why Game Developers Are Ignoring Their Most Powerful Creative Tool

Snap Inc. Generative AI Lead Grigorii Sotnikov on Why Game Developers Are Ignoring Their Most Powerful Creative Tool

Every major creative industry has been reshaped by generative AI in the past three years. Graphic designers use diffusion models to iterate on concepts in minutes. Video editors rely on AI-powered tools for compositing and effects. Social media platforms deploy on-device generative models that transform faces, scenes, and environments in real time. But game development—the…

Top Free AI Tools for Students, Freelancers & Creative Professionals

Top Free AI Tools for Students, Freelancers & Creative Professionals

Top Free AI Tools for Students, Freelancers & Creative Professionals | Image: Initiative desk When you’re a student balancing deadlines, a freelancer with 10 jobs going at once, or a creative keeping up with the daily churn of content, it can sometimes feel like you never have enough time (or money) to do everything you…

Africa Creative Market Turns Five: A Five-City Global Activation With Zambia As the 2026 Main Host

Africa Creative Market Turns Five: A Five-City Global Activation With Zambia As the 2026 Main Host

The Lusaka edition will integrate seamlessly with the Creative Industry Business Summit and the Kwimbo National Arts Festival. The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and…

Apple launches Creator Studio with creative apps and AI tools

Apple launches Creator Studio with creative apps and AI tools

Apple announced Apple Creator Studio, a new subscription bundle that brings together several of its creative and productivity apps for video, music, imaging and document creation. The service combines apps including Final Cut Pro, Logic Pro and Pixelmator Pro with Apple’s productivity tools such as Keynote, Pages, Numbers and Freeform. The iOS manufacturer said the…