Pilot study shows generative AI use in creative industries impacts entry level roles
The group of ten academics involved represent a wide spectrum of creative industries, from industrial and visual design through to screen arts, music, digital media and communications.
Lead researcher and music industry expert, Associate Professor Dave Carter says the key purpose of the study was to shine a light on the current use and impacts of AI in the creative sector in Aotearoa, and the short-to-medium term implications.
“There’s a lot of polarised and future focussed discussion about AI and we don’t really know who’s using it in our creative sector, particularly among smaller businesses, and how they are using it. This research is a step towards answering those questions.”
The pilot study involved ten one-hour interviews with industry representatives across the creative sector including film makers, musicians, design agencies and digital artists.
Associate Professor Carter says one of the most surprising findings was that although interviewees were concerned about displacement of paid roles due to generative AI, they could not identify any specific examples of this happening, to date.
