Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and orchestration. And they’re seeing results in record time. However, the next era of AI-enabled marketing strategies will not be centered on automation. Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows…
Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what you hadn’t watched. You didn’t see the data parsing or the…
Quick Decision Framework Who This Is For: Shopify founders and brand marketers doing $100K to $5M per year who are actively asking “how does ChatGPT talk about my brand?” and want a structured, data-driven way to track, understand, and improve their presence across AI search platforms. Skip If: You haven’t yet invested in traditional SEO…
TL;DR The best ecommerce development companies build integrated commerce ecosystems, not just storefronts Platform depth, ERP integration, and delivery governance separate the top firms from the rest Netguru leads the ranking for composable commerce orchestration and cross-functional delivery Shortlisted companies cover the full spectrum from enterprise B2B to DTC Shopify Plus builds The ecommerce development…
The data platform startup Hightouch has crossed $100 million in annualized recurring revenue, with nearly three-quarters of that growth coming from an AI-powered marketing product it launched just 20 months ago. Seventy million dollars in ARR in under two years is the kind of growth trajectory that makes investors pay attention and competitors rethink their…
Modern brands will not be able to rely on a single channel for marketing, as customers now shop via email, SMS text, push notification, social media, website and in-app experience before making a purchase. Omnichannel marketing tools allow brands to integrate these touchpoints to generate personalized messages and automate customer journeys so that the customer…
GUEST RESEARCH: Australian marketing and CX leaders have said that having too many disparate technology tools is making it harder to realise productivity gains from Agentic AI. This is according to a poll conducted by Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. Conducted amongst delegates at…
India’s D2C growth story is entering a new phase. For years, brands focused on performance marketing, logistics, and packaging to scale. Now, the next layer of growth is emerging from a less obvious lever, language. As digital adoption deepens beyond metros, brands are discovering that English-first journeys no longer capture the full market. Discovery, trust,…
Coachella revelers are getting ready to pitch their tents, performing artists are running through their final rehearsals and thousands of global brands are gearing up for what will be one of the biggest content-making weekends of the year. What began as a grungy early 2000s desert fest has since evolved into a high-end global cultural…
Glu.ai, a Shopify-native Generative Engine Optimisation (GEO) platform has announced it is perfectly positioned to help brands across Australia to become visible, trusted, and recommended inside AI-generated answers across platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. As product discovery shifts from traditional search to AI-led conversations, Glu enables ecommerce merchants to adapt…
