Marketing Summit 2026 @ Grecotel La Riviera: Το AI, η εμπιστοσύνη και το μέλλον των brands στο προσκήνιο – marketingweek.gr …
Customers make purchasing decisions up to seven seconds before they’re consciously aware of it—yet traditional marketing research relies entirely on what people say they think. This disconnect helps explain why 95% of new products fail despite extensive focus group testing, and why consumers often buy products they claim they’d never purchase. For Shopify merchants, neuromarketing research…
Διακρίσεις της Imperial Brands Hellas στα Promotional Marketing Awards 2026 – marketingweek.gr …
Look at any cross-border marketing budget being planned in Mumbai or Dubai right now and Turkey shows up on the shortlist. The country’s SEO services market has outpaced regional averages three years running. Shops headquartered in cities like Istanbul, Mersin, and Izmir are quoting numbers that come in around 50 percent under what you would…
Vetting a new marketing tool usually involves comparing feature sets and pricing, but choosing Answer Engine Optimization (AEO) software comes with a unique learning curve. You aren’t just tracking keywords anymore; you’re measuring how often AI models cite your products as the definitive answer. For CPG marketing directors, the right platform needs to do the…
In an era increasingly defined by capital discipline, “growth at any cost” is quickly becoming a concept of the past. The early 2020s were dominated by an unconditional growth mindset, but persistent economic and geopolitical uncertainty has caused both public and private players to embrace a more balanced strategy — one where expansion is prioritized…
Δες περισσότερα άρθρα του Newsbomb όταν αναζητάς ειδήσεις στην Google Προσθήκη ως προτιμώμενη πηγή στα αποτελέσματα Google Η καινοτομία, η βιωσιμότητα και η δημιουργία ουσιαστικής καταναλωτικής εμπειρίας βρέθηκαν στο επίκεντρο της παρουσίας της Imperial Brands Hellas στα Promotional Marketing Awards 2026, όπου η εταιρεία απέσπασε σημαντικές διακρίσεις για πρωτοβουλίες που συνδυάζουν το consumer engagement με…
Spread the loveThe digital landscape is rapidly evolving, and with it comes a transformative shift in how brands achieve visibility online. The 2026 AI search visibility report has brought to light …
How to Spot Greenwashing: Evaluating Authentic Sustainable Living Brands with Certification and Verification By Roddy Scheer, E — The Environmental Magazine In an era where sustainability is increasingly prioritized, consumers face the challenge of distinguishing between genuinely eco-friendly brands and those engaging in greenwashing. Greenwashing refers to the deceptive practice where companies exaggerate or fabricate…
It’s no longer enough for traditional SEO practices. How we search for brands and how we trust them has completely changed. It is not just keyword searches anymore, but rather question-based searches and accurate results from AI-powered platforms. From AI Overviews in Google to ChatGPT and other conversational platforms, the future of search is right…
