For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch, creators post, and performance gets measured. But, according to Lauren Simpson, that structure misses the point entirely. Lauren is the founder of Greendoor Consulting, where she works as a fractional creator executive and advisor helping brands, agencies, and Creator…
Quick Decision Framework Who This Is For: Mid-market and enterprise ecommerce operators running loyalty programs on Shopify, Magento, Salesforce Commerce Cloud, or custom stacks who need more flexibility, data ownership, or gamification depth than their current tool provides Skip If: You are launching your first loyalty program with fewer than 1,000 monthly orders and have…
The Gist Perception gap widens. Most brands see CX improving, few consumers agree. AI adoption rises. AI delivers returns but human support remains essential. CX teams impacted. Leaders must act on insights to drive real loyalty. A stark disconnect between brand confidence and consumer reality defines the current state of customer experience. Medallia released its…
Others Specials New Delhi [India], February 16: The way people discover brands is changing faster than most businesses have caught up with. Search queries that once sent users clicking through 10 blue links are now answered within AI chatbots, Google’s AI Overviews, and tools like ChatGPT and Perplexity, often without a single website visit. SchemaNinja.com,…
AI influencer marketing tools are everywhere in 2026. AI influencer marketing tools help brands find creators, plan campaigns, and measure results faster using data-driven automation.They’re no longer a bonus.They’re the baseline. Brands know it.Creators know it too.Because without AI, you move too slow. Trends flip overnight.Budgets need proof.And no one has time to waste on…
As one of the world’s largest restaurant holding companies, with a global portfolio that includes Taco Bell, KFC, and Pizza Hut and more than 55,000 restaurants across franchised and company-operated systems, Yum is increasingly using a proprietary, unified restaurant technology stack to drive traffic, improve operations, and strengthen franchise economics in support of accelerated unit…
Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…
CANVA The massive adoption of artificial intelligence in content creation has triggered an unprecedented crisis of trust. In an ecosystem flooded with perfect images, hyper-realistic videos, and messages generated in seconds, authenticity has once again become the scarcest and most valuable asset for brands. This is the warning from the Artlist AI Trend Report 2026,…
2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under pressure to prove clear performance, strategic integration, and measurable ROI. Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source: Pexels Invest, but insist on measurable results According to the Samy’s…
January 29 2026, 9:51 am | BY Ricki Green | No Comments VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture and consumer behaviour in 2026. As 2026 unfolds amidst global challenges, VML’s 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism….
