As one of the world’s largest restaurant holding companies, with a global portfolio that includes Taco Bell, KFC, and Pizza Hut and more than 55,000 restaurants across franchised and company-operated systems, Yum is increasingly using a proprietary, unified restaurant technology stack to drive traffic, improve operations, and strengthen franchise economics in support of accelerated unit…
Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…
CANVA The massive adoption of artificial intelligence in content creation has triggered an unprecedented crisis of trust. In an ecosystem flooded with perfect images, hyper-realistic videos, and messages generated in seconds, authenticity has once again become the scarcest and most valuable asset for brands. This is the warning from the Artlist AI Trend Report 2026,…
2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under pressure to prove clear performance, strategic integration, and measurable ROI. Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source: Pexels Invest, but insist on measurable results According to the Samy’s…
January 29 2026, 9:51 am | BY Ricki Green | No Comments VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture and consumer behaviour in 2026. As 2026 unfolds amidst global challenges, VML’s 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism….
NEW YORK, Jan. 28, 2026 /PRNewswire/ — As 2026 unfolds amidst global challenges, VML’s 12th annualFuture 100 report introduces an emerging cultural ethos: dystoptimism. A concept coined in its report, “dystoptimism” captures a collective mood that acknowledges darkness without surrendering to it and finding possibility in renewal. The Future 100: 2026 report is based on…
Birdeye Search AI helps multi-location brands monitor and improve how each location appears across generative AI search engines, including ChatGPT, Google Gemini, and Perplexity, ensuring accurate, consistent visibility where customers increasingly discover businesses. Birdeye is an enterprise-grade, agentic marketing platform designed for multi-location and global brands that require centralized oversight of reputation, visibility, and customer…
Search used to be predictable: you typed a query, scanned the results, and clicked into a website. That was the path to SEO success for close to 20 years. Here in 2026, that journey has been fundamentally altered. Today, a lot of searches do not result in a click. Google answers now come directly to users…
Marketing is entering a structural reset. Linear funnels, click-based metrics and standalone platforms are giving way to adaptive, AI-driven ecosystems shaped by fragmented consumer behaviour and rising expectations of relevance. From campaigns to continuous presence Marketing is undergoing a fundamental shift in mindset. Instead of optimising isolated campaigns, brands must now show up consistently across…
How Canadian Brands Should Apply the 2026 Palette The opportunity is not to adopt every colour, but to use them intentionally. Smart Canadian application means aligning colour with emotion, season, and context. Cooler tones work well for winter, trust, and longevity. Brighter colours bring energy to summer, experiential campaigns, and social content. Accent colours often…
