Netflix spins up studio that will specialise in generative AI content
After being outbid in the deal to acquire Warner Bros., it looks like Netflix is turning its attention to AI. More specifically, generative AI, as the streaming giant has launched a new studio called INKubator.
As reported by The Verge (paywall), Netflix is currently looking to hire talent for the new studio, with job listings including a head of technology.
Said job listings also hint that INKubator will be creating short-form animated content that leverages generative AI workflows and tools.
“The Head of Technology at INK is responsible for executing on the overall technology vision and strategy for our next-generation, creative-led, GenAI-native animation studio. This role sits at the intersection of creative, production, and engineering—owning the end-to-end technology stack that powers INK’s short-form content creation, from artist tools and production workflows to infrastructure, security, and data platforms,” the job listing outlined.
“This leader will ensure that INK’s technology investments accelerate creative ambition, enable rapid experimentation with new and emerging technologies (including Generative AI), and scale to support multiple concurrent productions as we ramp up activity and aim to expand into longer-form content,” it added.
At the time of writing, there are eight open job listings, so the new studio is still very much in its infancy.
With Netflix having also dabbled in AI when it comes to creating adverts, as well as recently acquiring InterPositive, which is an AI startup founded by Ben Affleck, the move into more generative AI content is not surprising at all.
As Engadget pointed out, with Netflix focusing more on content that fits vertical formats as well, leveraging AI appears to be a logical step.
How Netflix customers will feel about it, as well as Hollywood talent, remains to be seen, as AI slop has proved to be a divisive topic in recent years.
Either way, the streaming platform’s generative AI plans are taking shape.
[Image – Photo by Venti Views on Unsplash]
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