Marketing analytics software helps businesses make smarter decisions based on actual data instead of guesswork. Companies using these tools consistently see better campaign results and higher returns on their marketing spend. The difference shows up in everything from conversion rates to customer acquisition costs. Finding the right platform takes some work. You need to match…
The Lusaka edition will integrate seamlessly with the Creative Industry Business Summit and the Kwimbo National Arts Festival. The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and…
2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under pressure to prove clear performance, strategic integration, and measurable ROI. Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source: Pexels Invest, but insist on measurable results According to the Samy’s…
Global marketing executives are shifting their strategic focus away from reach-based metrics toward cultural relevance and community engagement while increasing investment in artificial intelligence, according to social-first marketing group SAMY’s fourth annual “Marketing Trends” report surveying more than 100 chief marketing officers across 22 countries. The research, which gathered insights from marketing leaders at L’Oréal,…
Hardware Sustainability is becoming a core design consideration rather than a secondary feature. Photo: Adobe Stock February 3, 2026 by Richard Slawsky As the use of self-service kiosks proliferates, design considerations have expanded beyond simply durability, usability and cost. From energy-efficient electronics and modular components to enclosures made from recycled materials, sustainability is becoming a…
Its Winter Forecast predicts GDP growth of 0.9 per cent this year, a slight upgrade from the 0.8 per cent projected in November, before rising to 1.3 per cent in 2027 and stabilising at around 1.4 per cent from 2028. The outlook reflects persistent geopolitical uncertainty, trade disruption and tighter fiscal conditions. While overall growth…
The adoption of artificial intelligence has transformed digital marketing. Traditional search engine optimization efforts are now incorporating GEO (generative engine optimization) principles to reflect the rise of AI search, creating a new paradigm for online presence. Below are three key predictions about how brand discovery will be transformed in 2026. 1. AI engagement will become…
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly…
Boomerang Partners used its participation at iGB Affiliate Barcelona 2026 to underline sports as its core strategic focus, present a new analytics-driven product for affiliates, and secure industry recognition at the European iGaming Awards. The company attended the affiliate marketing event, held from January 20 to 21, where it met with existing and prospective partners,…
Marketing is changing, and fast. Gone are the days of just putting up a billboard or running a TV ad and hoping for the best. People want more. They want to *feel* a brand, to be part of something. In 2026, experiential brand marketing is all about creating those real moments that stick. It’s less…
