According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by 9.1% in 2026, reaching $1.30tn. This would mark a doubling of the global advertising market since the pandemic, with brands collectively spending the equivalent of roughly $150 per person worldwide as investment continues to shift towards scaled, data-driven media channels….
Ελίνα Νικάκη, Προέδρος ΕΙΕΠ: «Ανοίγουμε τον δρόμο για τη νέα εποχή του Customer Experience» – marketingweek.gr …
In 2025, the influencer marketing industry became more standardised, and the creator market continued to grow. As brands invest more in advocacy, expect buzzwords to be thrown around by LinkedIn opinion leaders — terms like live shopping, authenticity, storytelling, shop-along, content hooks, and niche. Michael Cost is the head of strategy and client development at…
One of the key roles of a marketer is to recognise future opportunities for their brand, and to identify the skills, tools and tech necessary to make these become a reality. Marketing Week’s 2026 Future Marketing Leaders, sponsored by Digitas, is designed to spotlight and celebrate tomorrow’s CMOs. Already making a demonstrable impact across the…
Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that mobile users generated nearly 80% of all retail traffic. While mobile-optimized websites and responsive design are now table stakes for ecommerce, mobile marketing takes customer experience a step further by creating interactions that can occur…
Entering 2026, accounting and advisory firms are not lacking marketing activity; they’re grappling with how to design a marketing organization and programs that support sustained, intentional growth in a more complex, data-driven and competitive environment. Processing Content The biggest changes aren’t about jumping on new platforms or tactics. They’re about shaping strategy, building the right…
The Gist CMOs are rebuilding GTM from the ground up. AI, buyer overload and economic pressure are forcing sharper, more intentional go-to-market strategies rather than incremental tweaks. AI is becoming infrastructure, not a gimmick. Marketing leaders are using AI to streamline compliance, workflows and internal decision-making—while keeping humans firmly in control. Noise is getting cut,…
As we head into 2026, B2B marketing is due for an honest reckoning. Massive shifts in buyer behavior and demographics are resetting how demand gets created. Budgets keep tightening, ROI expectations keep rising, and the gap between marketing and sales is widening. Economic uncertainty and geopolitical volatility are causing hesitancy. Layered on top of all…
TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing strategies in 2026, based on analysis using the platform’s AI-powered analytics tools combined with human interpretation of user data. The report, titled “TikTok Next 2026: Irreplaceable Instinct,” presents findings derived from TikTok One Insight Spotlight, TikTok Market Scope,…
5 trends we can expect to see in 2026 in the creator economy, according to experts. getty Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026….
