Rs 1 crore is no longer a vanity milestone. It is the point where a startup stops experimenting and starts scaling. For Indian founders, reaching Rs 1 crore in revenue signals market validation, investor readiness, and operational maturity. But seasoned entrepreneurs know one hard truth. You do not reach Rs 1 crore with traditional marketing…
Global affiliate gambling and betting marketing agency Boomerang Partners will present a new sports-focused planning guide at iGB Affiliate Barcelona 2026, as it looks to showcase its expertise in the sports betting vertical. Boomerang Partners will attend the two-day event on Jan. 20–21, hosting visitors at booth 81-L10, where it plans to launch the Sports…
Marketing is evolving faster than most professionals expect. It will change even more in 2026. If you’re aiming to build a successful marketing career, you must upgrade your skills. Those who equip themselves with all the necessary skills will grow. Those who don’t will struggle to survive in this profession. The reason is that you…
TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today announced its strongest financial performance since its founding, with 2025 delivering record revenue, improved profitability, and significant team expansion across four countries. The agency, which specialises in integrating brand building with measurable performance outcomes, reported 28% year-on-year revenue growth and 18% increase in profitability –…
Why Affiliate Influencer Marketing Works in 2026 Affiliate influencer marketing works because the creator economy has matured. We have moved past the “Wild West” days of vanity metrics (likes and followers) and into a period of validated ROI. Brands are more intentional. Creators are more selective. And performance matters on both sides. Instead of running…
This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals to explore the key trends and challenges shaping the industry. Explore the key findings of this forward-looking report, including: AI meets marketing reality: From marketers’ views on AI’s transformative potential to how they are responding to ‘workslop’, this is the…
Free Newsletter Get the hottest Fintech Switzerland News once a month in your Inbox Consumers are increasingly utilizing AI-powered chatbots to address everyday inquiries and facilitate decision-making processes. This trend requires banks and financial institutions to enhance their visibility on prominent AI chatbots, including ChatGPT and Gemini. A recent research study conducted by experts at…
Marketing is entering a structural reset. Linear funnels, click-based metrics and standalone platforms are giving way to adaptive, AI-driven ecosystems shaped by fragmented consumer behaviour and rising expectations of relevance. From campaigns to continuous presence Marketing is undergoing a fundamental shift in mindset. Instead of optimising isolated campaigns, brands must now show up consistently across…
The oft adhered to rules of marketing are changing – not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. Top marketing thought leaders across SAS, the leader in data and AI, give their predictions on how brands can adapt and thrive in 2026. Seismic shift in marketing “We’re in the…
“Digital-first” has become a buzzword. It’s easy to say but hard to define, especially in the legal industry. Too often, it gets reduced to “we have a website” or “we’re active on LinkedIn.” But in 2026, that’s not digital-first. That’s digital-friendly. A truly digital-first firm doesn’t just have digital assets. It thinks digitally. It…
