Right now, the world of marketing is changing, and if you’re not paying attention, you might get left behind. Traditional ads just don’t cut it like they used to. People are looking for real connections, and that’s where influencers come in. But just throwing money at someone with a lot of followers isn’t a plan….
In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media industry by a factor of four. This is not incremental change but a structural reallocation of marketing capital, and it carries profound implications for how brands and agencies in the GCC approach…
Right then, let’s talk about social media and digital marketing for 2026. It feels like things are changing all the time, doesn’t it? One minute everyone’s on one platform, the next they’ve moved on. Keeping up can feel like a full-time job in itself. This guide is here to make sense of it all, breaking…
Chili and Unica has been recognized as the Best Growth-Driven Marketing Agency in LATAM at the 2026 Evergreen Awards, reinforcing their leadership in helping brands successfully expand in Latin America’s dynamic digital landscape. Republic of Panama, February 7, 2026 — Introduction to Chili and Unica’s Expertise in LATAM Market Expansion Chili and Unica, a leading…
Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…
CANVA The massive adoption of artificial intelligence in content creation has triggered an unprecedented crisis of trust. In an ecosystem flooded with perfect images, hyper-realistic videos, and messages generated in seconds, authenticity has once again become the scarcest and most valuable asset for brands. This is the warning from the Artlist AI Trend Report 2026,…
Figuring out influencer marketing can feel like a puzzle sometimes. How do some brands totally nail their social media campaigns, making them a huge success, while others just sort of… fade away? It often comes down to having a good plan, being creative, and really knowing how to work with influencers. We’re going to look…
Head of Video Strategy for YouTube Canada Peter Hand on what advertisers are doing to produce the most profitable commercials for the Super Bowl this year.
Το περιοδικό Marketing Week παρουσιάζει- τη λίστα 20 under 40 Social Media. Στόχος της είναι να αναδείξει επαγγελματίες έως 40 ετών που δραστηριοποιούνται στον ευρύτερο χώρο του Social Media Marketing, είτε από την πλευρά του Βrand, είτε από την πλευρά του Agency, είτε από την πλευρά του Μέσου, είτε freelancer στον κλάδο των Social Media…
Most marketers are used to looking at SEO through a rearview mirror. We analyze last month’s search volume to plan next month’s content. That historical data is still valuable for building a foundation, but it often misses the immediate opportunities happening right now. In 2026, the most effective teams are balancing that long-term view with…
