NEW YORK, Jan. 28, 2026 /PRNewswire/ — As 2026 unfolds amidst global challenges, VML’s 12th annualFuture 100 report introduces an emerging cultural ethos: dystoptimism. A concept coined in its report, “dystoptimism” captures a collective mood that acknowledges darkness without surrendering to it and finding possibility in renewal. The Future 100: 2026 report is based on…
Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late 2025. Rather than operating like a traditional influencer agency, InHouse positions itself as a fractional, embedded influencer marketing team designed to function as if it were part of a brand’s internal organization. The goal, Jeremy says, is to help…
The Drum’s AI Marketing Pulse reveals that AI confidence is racing ahead of capability, governance and ownership. Ahead of The Drum’s Predictions 2026, here are the seven signals already reshaping what this year will really demand of marketing leaders. The Drum launches wave one of the AI Marketing Pulse, in partnership with Gut Network AI…
Why is email marketing still important in 2026? Email remains one of the highest ROI digital channels because businesses own their audience, control messaging, and can deliver personalized communication at scale. Which email marketing platform is best for small businesses? Platforms like Mailchimp and Brevo are popular among small businesses due to their ease of…
The Gist Industry 5.0 resets the purpose of technology. Human-centricity, sustainability and resilience replace automation-first thinking, reframing workers and customers as strategic value creators—not costs. Marketing 5.0 supplies the tools, not the meaning. AI, analytics and automation enable empathy, personalization, and ethical engagement—but only when guided by human judgment and trust. Experience 5.0 is the…
Company Logo Law firm marketing thrives on digital, data-driven strategies, tech adoption, specialization, and regional customization, offering growth and client acquisition in a competitive, evolving market. Dublin, Jan. 27, 2026 (GLOBE NEWSWIRE) — The “Law Firm Marketing Service Market – Global Forecast 2026-2032” has been added to ResearchAndMarkets.com’s offering. Tailored for industry professionals, strategic decision-makers,…
If it feels like social platforms suddenly “get” you more than they used to, you’re not imagining it! In 2026, feeds aren’t only reacting to what you click anymore. They’re predicting what you actually want to see based on your intent, habits, and even your mood. That’s a big shift from 2025, when most social…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Flexible budgets let founders move faster when uncertainty creates unexpected growth opportunities. Small experiments, focused offers and retention spending now outperform big, rigid growth bets. It’s early 2026, and the market is full of growth opportunities, yet the uncertainty hits strongly with volatility, trade policy…
B2B marketing is changing in unexpected ways. Alison Michael of Sköna examines the trends currently powering the shift. While we’ve seen big-name celebrities appear in B2B ads, Michael says more subtle partnerships are on the horizon (Palo Alto Networks/Youtube) For years, B2B marketing and all of our clients have talked about transformation. In 2025, the…
In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They offer the personal touch that builds trust and fosters deep discussions. Still, HCPs increasingly turn to digital channels for information, as traditional methods alone may fall short. Paid media emerges as an essential amplifier of HCP engagement. It generally encompasses:…
