Trying to get your business noticed online without a solid plan is a bit like trying to cook a fancy meal without a recipe. You might end up with something edible, but it’s probably not going to be what you intended, and you’ll likely waste a lot of ingredients (read: money and time). A good…
In this month’s Ask Us Anything series, SmartCompany asked Anna Porter, senior consultant of culture and creators at Thrive PR & Communications, to share her insider knowledge on influencer marketing in 2026. From how to drive better ROI with influencers, to how to check if an influencer’s audience is genuine, we hope Porter’s answers help…
Right then, picking a digital marketing agency in 2026 feels a bit like choosing a new flatmate – you want someone reliable, who gets what you’re about, and won’t leave a mess. It’s not just about getting more likes or clicks anymore. We’re talking about finding a partner who genuinely helps your business grow, turning…
Influencer marketing has evolved from simple sponsored posts into a core growth engine for brands. Today’s teams need platforms that do more than just help find creators — they need solutions that manage outreach, track performance, centralize communication, and clearly measure ROI. The right platform can turn influencer marketing into a predictable, scalable channel. Below…
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules…
The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and Kigali. Following a strong Zambian delegation to ACM in…
Finally, to truly maximize a social media collaboration, you need to measure its success. Set clear goals upfront (as noted) and track how the collaboration performs against those targets. This not only shows you the ROI but also provides learnings for future campaigns. Define Success Metrics: What does a “win” look like for this collaboration?…
Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined how Search, YouTube, and its shopping infrastructure are being rebuilt for the agentic era — where…
Expanded advisory focus aligns marketing evaluation with technology, operations, and business objectives. Toronto, Ontario–(Newsfile Corp. – February 12, 2026) – RemoteForce, a global remote workforce solutions company, announced an expansion of its digital strategy advisory focus as organizations increasingly reassess how digital marketing performance is evaluated in a data-driven business environment. RemoteForce experts collaborate on…
Right, so 2026 is almost here, and frankly, the way brands try to get noticed is changing. Gone are the days when just shouting about your product louder than everyone else worked. Now, it’s all about being clever, jumping on trends, and actually connecting with people. We’ve seen some pretty wild ideas take off, and…
